He has served as director of Nanjing University Corporate Image Research Center, Nanjing University Media Development Research Center, member of China Democratic League Central Committee, member of all-china youth federation, director of China Aesthetics Society, director of China Literature and Art Theory Society, director of China Broadcasting Audience Research Association, vice president of China Youth Aesthetics Research Association, member of Cultural Industry Committee of Macao Special Administrative Region Government, secretary general of Macau International Film Festival, secretary general of Macau International Television Festival, president of Macao Communication Society, president of Macao Comparative Culture and Aesthetics Society, vice president of Jiangsu Aesthetics Society and vice president of Jiangsu Corporate Image Research Association.