It is a national college liberal arts competition with creativity as the core concept and innovation as the educational goal. The competition takes the marketing project of cooperative enterprises as the proposition, and combines teaching with real questions. The proposition of convenience stores in JD.COM has drawn up two advertising themes for people who want to open stores and start businesses and consumers of convenience stores.

Why do I want to open a JD.COM convenience store in my school? This theme is aimed at people who want to open a shop and start a business. Students need to tell young people with entrepreneurial ideas through creativity that JD.COM convenience store is a good entrepreneurial choice.

The reason why you like coming to JD.COM convenience store is that participants need to convey the wonderful shopping experience and brand-new lifestyle of JD.COM convenience store to young consumers.

In this proposition, there are various forms of works, such as plane, video, planning cases and so on. In addition to the special enterprise award of 1 10,000 yuan, the winning college students will also have their works or ideas implemented in physical stores. In addition, the award-winning students will have the opportunity to practice in JD.COM, and then the lecturers from JD.COM convenience store will come to Zhejiang University, Wuhan University, China Communication University, Xiamen University, Northwest University and Jincheng College of Sichuan University to have face-to-face communication with college students.

The National College Student Advertising Art Competition is referred to as the Competition.

The largest communication platform for colleges and universities in China is the National College Liberal Arts Competition, which is guided by the Higher Education Department of the Ministry of Education, co-sponsored by the Teaching Steering Committee of Journalism and Communication Major in Colleges and Universities of the Ministry of Education and the Advertising Education Professional Committee of China Higher Education Association, and undertaken by the Communication University of China and the Organizing Committee of the National College Student Advertising Art Competition.

The contest is the largest national college student competition so far, covering a wide range of colleges and universities and a large number of teachers and students. The first competition was held in 2005, and nine ten events were successfully held. More than 300 universities nationwide/kloc-0 participated in it, and hundreds of thousands of students submitted their works, forming a stable, mature and considerable platform for college students' teaching practice.