The course of market research and forecast for marketing majors mainly includes the importance of market research (combining successful and failed cases), the basic connotation of market research, market research planning, survey methods, survey methods, questionnaire design, survey data collation and analysis, basic principles and methods of market forecast, and market information system. On the basis of widely introducing the frontier theories and practical methods of modern market research and forecast, the course of Market Research and Forecast closely combines these theories and methods with the practice of enterprise marketing management, which makes the course of Market Research and Forecast highly operable. Reference book: 1, Ma Lianfu: Modern Market Survey and Forecast, capital university of economics and business Publishing House, 2005. 2. Wang Xianyu: Market Survey and Forecast, Commercial Press, 1996. 3. Wang Zuofang: Market Survey, Forecast and Decision-making, China Financial and Economic Publishing House, 1997. 4. Jia Huaiqin: Planning and Implementation of Business Research, university of international business and economics Publishing House, 1997 edition. 5. Fiona Fang et al.: Principles and Methods of Social Investigation, Higher Education Press, 1990. 6. He Guangyao: Methods and Practice of Statistical Investigation, China Statistics Publishing House, 1995. 7. He and Wu Tongguang: Market Survey and Forecast, Commercial Press, 199 1 edition. 8. Equality in Jia Jun: Market Survey and Analysis, Economic Science Press, 1999. 9. Liu Yong et al.: Summary of Market Survey, Petroleum Industry Press, 1999.

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