Entrepreneurship requires opportunity and courage. 1999, 18-year-old Wan Lijun helped people sell chemical fertilizers for seven months on a tricycle, and then opened his first agricultural store in Hetan Village, Yingshuiqiao Town. The first venture brought unexpected results to Wan Lijun. Because of his inexperience, he was cheated, not only losing all his money, but also owing foreign debts. However, Wan Lijun is an indomitable person, and he will stick to what he believes. Many things happen. In the next two years, with the growth of experience, his agricultural sales are booming, and his agricultural stores have developed into four chain stores, and the sales revenue has increased year by year.
After several years of hard work, Wan Lijun realized that there is no way out by tinkering around the edges, and he must take the road of standardized enterprise development. In 2002, with the support of his family, Wan Lijun raised more than 600,000 yuan from various sources, and registered and established Keyuan Agricultural Trade Co., Ltd. in Gulou West Street in the urban area, engaged in the cultivation and promotion of sales seedlings of chemical fertilizers, pesticides and seeds. Agricultural comprehensive retail outlets 1 unit. After more than a year's efforts, there are 18 outlets. In addition, it also cooperated with large seed companies at home and abroad, such as Sannis Company, Syngenta Company, Beijing Xinhefeng Company and Northwest A&F University, to lease 1 1,000 mu of cultivated land in Yangqu Village, Shui Ying Town, build five high-standard solar greenhouses, and establish Keyuan high-tech demonstration park and excellent seedling breeding center.
When the seedlings were first raised, Wan Lijun's colleagues and family strongly opposed it. At that time, Zhongwei's protected vegetable industry had not yet formed, and some farmers were unwilling to accept plug seedling because of insufficient funds. Under great pressure, Wan Lijun patiently persuaded and enlightened his family and colleagues to explain the development prospects of the protected vegetable industry in zhongwei, and finally won their recognition and support.
From June 5438 to October 2005 10, Wan Lijun became the science and technology Commissioner of Shapotou District of Zhongwei. Since then, Wan Lijun began to focus on building the Keyuan brand, aiming at improving its scientific and technological content from agricultural product sales, seedling production, vegetable circulation, technical services, fertilizer production and other aspects. In order to enlarge and strengthen the vegetable industry in Zhongwei Protected Area, Wan Lijun strengthened the contact and cooperation between well-known enterprises at home and abroad and relevant scientific research institutes such as Northwest Agricultural Science and Technology University, introduced and popularized a number of new technologies and varieties, which effectively promoted agricultural efficiency and farmers' income. At that time, Keyuan Agricultural Trade Company had 24 outlets, sold 2 million vegetable seedlings and bred rice and wheat seeds 1.5 thousand Jin.
It is difficult to start a business, and Wan Lijun has developed rapidly in the hardships. In 2006, Wan Lijun captured the breeding production base of 1 1,000 mu. At the same time, in view of the degradation of leading vegetable varieties in some protected areas in shapotou district, the slow introduction of new varieties, serious pests and diseases, low yield, poor storability, weak market competitiveness and low economic benefits, Wan Lijun lost no time in introducing rejuvenation with low temperature tolerance, strong disease resistance, good quality and high yield according to the characteristics of climate conditions and soil factors in Zhongwei. Because of its strong disease resistance and high yield, the economic benefits of the new variety increased by more than 5% year-on-year. In that year, in order to expand the market share, Wan Lijun hired five professors from Northwest A&F University to give lectures in fields and greenhouses, to solve technical problems, pest control and high-yield cultivation techniques in farmers' production, and trained a group of farmers' technicians with strong technical ability, serving and driving 4,706 farmers.
In the same year, in order to solve the worries about the difficulty in selling agricultural products, Wan Lijun led sales staff to Guangzhou several times in the south and Xinjiang, Qinghai, Lanzhou and other places in the north, made a detailed understanding and analysis of the vegetable market, raised funds in many ways, established Keyuan Agricultural Vegetable Professional Circulation Cooperative, and set up 12 export outlets. The vegetable pre-cold storage will be built in Yangqu base 1000 cubic meters. It has experienced the service system of promoting production by sales, increasing efficiency by production, and integrating pre-production, mid-production and post-production, and has formed an agricultural science and technology enterprise integrating agricultural resources services, seedling supply and vegetable circulation. In that year, the sales of Keyuan Agricultural Trade Company was 2,365,438+10,000 yuan, which radiated 7,500 farmers in Dandong to engage in facility vegetable cultivation, directly increasing farmers' income by 2.25 million yuan. As technical services are in place, Keyuan products are favored by farmers.
At that time, Keyuan Agricultural Trade Company established the only entrepreneurial base for college students' science and technology commissioners and Keyuan Wage Agricultural Science and Technology Demonstration Park in the region, which provided a broad stage for science and technology commissioners to start their own businesses. This kind of team provides 10 college students and 8 science and technology commissioners to participate in entrepreneurship. They give full play to their own advantages and apply what they have learned in various exhibitions. To this end, Wan Lijun has been repeatedly rated as an outstanding practical talent in rural areas and an advanced individual in zhongwei by the Personnel Department of the autonomous region and the Municipal People's Government.
Dissatisfaction is the wheel of progress and the unremitting power of enterprise development. Wan Lijun, inspired by the insatiable spirit, bravely advanced all the way. In 2007, Wan Lijun built two automatic constant temperature seedling greenhouses on the basis of the original seedling shed in Yangqu Village Base. Farmers' training center and vegetable technical service center have been built. The Farmers Training Center * * * held 35 training courses with more than 2,600 trainees. Through extensive training, farmers' enthusiasm and planting level have been effectively improved. New high-yield and high-efficiency cultivation techniques such as high-ridge cultivation training technology, root disinfection technology, surface dipping technology and early-maturing technology of plant side pruning introduced by vegetable technical service center not only save time for growers, but also further increase their economic benefits.
In order to better serve "agriculture, countryside and farmers" and build an agricultural science and technology enterprise integrating production, processing and sales, Wan Lijun raised 2.2 million yuan from various sources and built a processing plant with an annual output of more than 4,500 tons of pollution-free green fertilizer in Yangqu base. After the completion of the project, the annual profit is 250,000 yuan, which will provide high-quality and efficient pollution-free green fertilizer for Zhongwei 65,438+10,000 mu of facility vegetables, so that people can eat vegetables at ease. In that year, the company's sales reached 26.5 million yuan, directly increasing farmers' income by 3.25 million yuan.
This year, Keyuan Farmers Company was rated as the key leading enterprise of agricultural industrialization in zhongwei by zhongwei Municipal People's Government.
The moon is full of rain and shine, and people are doomed. On June 5438+ 10, 2008, a severe snowstorm, which had not happened in 50 years, brought huge losses to the protected vegetable industry in zhongwei. All the first-generation greenhouses of greenhouse growers were affected, and 80% of the second-generation greenhouses were also damaged to varying degrees. The farmers were desperate, and all their hard work for a year was in vain.
Snowstorms are merciless, and people are affectionate. After seeing this situation, Wan Lijun quickly raised seedlings for farmers, relieved people's worries, shared their worries for the government and returned to society. At that time, it was catching up with farmers in the planting shed to grab seedlings. Wan Lijun could have sold them at the market price, but he didn't. In the face of huge profits, he chose to repay the society. He has distributed more than 50,000 yuan and 200,000 seedlings to greenhouse farmers who have been seriously affected, and the remaining 350,000 seedlings are all provided to farmers at cost. At the same time, Wan Lijun also led all employees of Keyuan Agricultural Products Company to explain the knowledge of anti-freezing remedy in farmers' fields, directly served farmers face to face 1300, and started more than 300 vehicles to haul various anti-freezing facilities for farmers, reducing the economic loss for each planting greenhouse by about 2,000 yuan. Wan Lijun and Keyuan Farmers Company's righteous actions were highly praised by Liu Hui, vice chairman of the autonomous region, and also praised by greenhouse growers.
After the snowstorm, Wan Lijun realized that in the future, Zhongwei facility vegetables will mainly make a fuss about "improving quality, increasing efficiency and resisting disasters" to prevent climate deterioration. With the support of zhongwei Science and Technology Bureau, Wan Lijun took the lead in building the third-generation new solar greenhouse experimental demonstration base in Yangqu in March 2008, with the aim of "showing farmers and driving them to do it". There are 5 new seedling greenhouses, including 2 solar greenhouses with new thermal insulation materials and 3 curtain greenhouses. After completion, the annual seedling raising capacity of solar greenhouse can reach100000 plants, providing high-quality seedlings for 20000 mu greenhouse.
At that time, Wan Lijun invested 2.6 million yuan in Dongyuan Village, Wenchang Town, to build Keyuan Company's facility vegetable demonstration park. The first is to build the second seedling center of Keyuan Company and the solar greenhouse 10. The second is to build a new technology and new variety exhibition park, 40 solar greenhouses, and assemble new technologies such as mobile sprinkler irrigation, curtain rolling machine, reflective curtain, drip irrigation under film, gas fertilizer and so on. At the same time, Yin Jiani's 200 demonstration sheds for new vegetable varieties received technical guidance from technicians, which improved the overall benefit of facility agriculture and made a demonstration for improving the quality and efficiency of facility agriculture in zhongwei.
When Wan Lijun developed agricultural facilities, he found that there were great prospects for planting seedlings and flowers and landscaping in recent years, so he took the lead in setting up the "Green Mountain Garden Cooperative". Today, the cooperative has undertaken many projects such as greening inside and outside Zuo Qi Industrial Park in Alashan, Inner Mongolia, greening project of Beijing-Taiwan Expressway, etc.
Wan Lijun is a born businessman. He is good at capturing market information and potential business opportunities. In 2008, Wan Lijun immediately invested in the construction of a rice planting base to drive farmers around to plant new varieties and guide farmers to plant scientifically, so that every farmer can plant scientifically and get a good harvest.
In February 2009, Wan Lijun invested 2.8 million yuan to build a rice processing factory in Yangqu base, registered the trademark of "Wanqi", and produced green organic rice such as fragrant rice, fresh rice, Gong Mi and crab rice. The annual processing capacity of rice is 3,500 tons, the sales amount is170,000 yuan, and the number of employees is 1 10. Wanqi rice industry mainly implements the business model of unified variety planting, unified mechanized operation, unified use of pollution-free pesticides and fertilizers, unified processing and brand sales. Once launched, Wanqi brand quickly occupied the consumer market and sold to Gansu, Qinghai, Xinjiang, Beijing, Shanghai and other places, which was well received by users. In that year, Wan Lijun also invested 720,000 yuan to expand a nursery center with a nursery capacity of150,000 plants.
In 20 10, Wan Lijun invested 4.6 million yuan to build a18,000-ton pre-cold storage for fruits and vegetables in Yangqu base. Through land transfer, we have managed the planting business of 20 thousand mu of land. In Zhongwei Industrial Park, we invested 27 million yuan to build a Lycium barbarum dried fruit processing plant.
After years of hard work, Wan Lijun's enterprises are getting more and more prosperous and bigger. 20 13, Wan Lijun established his own group company-Ningxia Wanqi Agricultural Development Group.
Life is short, and years are like songs. After years of hard work, Wan Lijun not only gained wealth, but also won many honors. However, with a grateful heart, he has always adhered to the life creed of "If you are rich, I will not be rich, but everyone will be rich", actively returning to society and participating in social welfare undertakings. Individuals have donated more than 400,000 yuan to society.
Wan Lijun is not satisfied with his achievements. He said that he will continue to be the leader of increasing farmers' income and getting rich in a down-to-earth manner in accordance with the principle of "demonstrating farmers, leading the masses to do it, taking me as the model and taking risks at your own risk".