The courses of Xiangshang are generally taught by Dean Lin himself. Dean Lin is an expert in actual combat strategic positioning, doctor of education, master of business administration, and a contracted lecturer of Himalayan FM. After more than ten years of research and practice, he founded the elephant business, initiated the strategic orientation course, and served as a course lecturer. It is praised by the industry as "the first person in the Central Plains positioning communication".

Counseling enterprises to build a set of competitive strategies with positioning as the core, helping enterprises to land scientifically and build brands to win competition. More than 20,000 enterprise presidents and executives entered the elephant business class. Companies that have served include: Sanquan Food, Bama Tea, Lin Kai Real Estate, Dashan Foreign Languages, Hanhai Real Estate, Sunshine Rain and Dew ... In addition, there is Lian Jin, a distinguished lecturer in peking university hsbc school of business, a former vice president of Bajin Men's Wear, a positioning expert and a distinguished lecturer in elephant business.