China toothpaste "Magic Quick White" deceived consumers and was exposed.
Supervision out of control "China Toothpaste" fooled consumers.
Life is good now, and prices are high. People in China are increasingly demanding health, youth and vitality. It often happens that people go to the hospital at will, do beauty treatments at will, and are deceived by manufacturers in good faith, which makes people very angry and avoid it. The recent media exposure that "China Toothpaste was accused of' dyeing' businesses allegedly exaggerating the efficacy of products" is a good example.
It is reported that in the advertisement of a brand of "magic quick white" toothpaste, an actor with beautiful image took out a color card that changed from white to light yellow after brushing his teeth and found that his teeth were whiter immediately than before brushing his teeth. However, many consumers who use this product complain that there is no such obvious effect at all: "What color is before brushing, what color is after brushing;" Even after brushing for three or four months, the color of the teeth has not changed. " The so-called rapid whitening is only the post-processing of advertisements.
However, toothpaste brushing is not only ineffective, but China toothpaste is also accused of "dyeing". According to Jianghan Business Daily, Ms. Cai, a consumer, used Chinese Magic Quick White Toothpaste for nearly a month, but her teeth did not turn white. Instead, her toothbrush was dyed blue. Ms. Cai is worried about whether her mouth or even her body will be dyed, so she is very confused.
We know that it is common in the whole daily chemical industry to use scientific and technological means to deal with product spokespersons to reflect the "beauty" function of products. For example, the BBC banned some cosmetics advertisements this year, including star Julia. Roberts endorses Lancome Miracle tulle Liquid Foundation and supermodel Christie? Trenton endorsed Maybelline Anti-aging Foundation. Afterwards, the enterprises involved admitted to taking post-processing measures such as "brightening skin color, making up beauty, reducing shadow, moistening lips and deepening eyebrows", and some enterprises admitted that they were "good at using light" when shooting advertisements. It can be seen that even international big-name stars may not be able to achieve "immediate" beauty effects with those products, let alone ordinary consumers?
In view of the above cases, I come to a conclusion that China Toothpaste is a "magic white" toothpaste with the idea of stealing consumers' hearts, with the purpose of making money. Looking back at the companies around us, isn't that unscrupulous and insatiable?
How to manage and supervise the illegal and disciplinary behaviors of enterprises is not a problem in itself. When faced with fake and shoddy goods by a single enterprise, the practice of fake and shoddy goods is related to local tax revenue and fiscal revenue, fake and shoddy products become natural, because they think that fake enterprises will only poison consumers in other provinces and provinces, and have nothing to do with the local area. In such a vicious circle, fake and shoddy products are popular in the whole society, and no one in the world is spared.
Combating counterfeit and shoddy products is not a slogan, nor is it a report after consumers are cheated. The regulatory authorities must intervene and prevent in advance. However, I saw that behind the media exposure, the regulatory authorities did not explain and did not have countermeasures. If this continues, the product safety problem in China will not worry the whole society. In order to solve the current product safety problems, I suggest that in addition to media accountability and consumer accountability, the accountability of the regulatory authorities and government officials in the case should also be put on the agenda.
Link: "Quick Whitening" The Secret of China Jasmine Quick Whitening Toothpaste after Brushing (manufacturer's advertising article)
Reader Mr. Dai's daughter bought a tube of magic toothpaste in the supermarket. After using it once or twice, she found that it really "can make teeth whiten quickly". The daughter is very happy, but Mr. Dai is worried about whether this toothpaste that makes teeth whiten quickly is harmful to the body at the same time. After getting help from Mr. Dai, the reporter made an investigation and inquiry about this toothpaste. This toothpaste, named "Magic Smoked White", became famous in the domestic toothpaste market soon after its listing, with the vigorous promotion of the manufacturers.
The secret of the manufacturer lies in the blue substance.
The whitening effect of brushing teeth has been achieved, but consumers want to know whether this quick whitening substance is harmful to their health. Unilever's consumer hotline told reporters that the reason why "Magic Fast Whitening" toothpaste can make teeth whiten quickly is because the internal dark blue paste produces blue foam when brushing teeth, and the blue substance is adsorbed on the surface of teeth. When blue and yellow teeth are together, it will give people an "illusion" visually under the action of light. "Pure physical action, so it is absolutely harmless to the human body." As for what this blue substance is, the customer service staff said that "this is the core technology of the product, which belongs to confidential information and is not convenient to disclose". Regarding the concerns of readers raised by the reporter, she said that this is because the unique ingredients in the product enhance the adhesion of the blue substance, and repeatedly stressed that "the blue substance is harmless to the human body" and suggested that "consumers can effectively remove the blue color by washing their toothbrushes with water several times after use."
In a telephone interview with reporters, Wu Liang, a staff member of the public relations department of Unilever Shanghai Company, also gave a similar answer. She said that except for the raw materials indicated on the product packaging, all kinds of raw materials of Jasmine Fumigation White Toothpaste can't be made public, but it "absolutely meets the relevant national testing standards". In addition, she said, "Before the product went on the market, we passed the certification of relevant medical institutions and entrusted the Stomatological Hospital affiliated to Shanghai Jiaotong University to do clinical trials." As for the relevant certificates of testing and testing, Wu Liang refused to disclose them on the grounds that government departments must issue official letters to ask for them.
How can the "core technology" that cannot be made public be proved harmless? In this regard, Wu Liang asked the reporter, "Do you say that salt is harmful or beneficial to the human body?" Then he said, as long as consumers follow the normal brushing procedures, methods and frequency, "our toothpaste is absolutely harmless."