"Internet celebrity" refers to a person who has become popular because of an event or behavior in real life or online life, or who has been exporting professional knowledge for a long time.

Their popularity is magnified by the network because of their own characteristics, which accords with netizens' psychology of aesthetics, ugliness, entertainment, stimulation, voyeurism, imagination, taste and spectator, and they are sought after by the network world intentionally or unintentionally and become "network celebrities".

Therefore, the emergence of "network celebrities" is not spontaneous, but the result of the joint action of the interests of network celebrities, network promoters, traditional media and audience psychological needs under the network media environment.

develop

Internet celebrities in the writing age

The earliest network celebrities were even earlier. In the 56k era of the Internet, it was an era of passionate words. They were cultivated among the network celebrities of that generation, and their common characteristics are: settling down and becoming popular with words.

Internet Red Man in the Graphic Age

When the internet has entered the era of high-speed graphics and text, celebrities at this time have begun to be as colorful as fashion magazines. In this era, online women have taken the lead in trying to carry people. If you want to ask why, the reason is that the Internet at this time is more like the era of reading pictures.

Internet red man in broadband era

With the internet becoming more and more extensive and entering the broadband era, the popularity of online songs is also a remarkable feature of the arrival of celebrities in the broadband era.