First, the opportunity is that the university town itself is to "keep" tens of thousands of college students, with money (provided by parents), leisure (enough spare time) and intention (pursuing fashion and picking up girls). So the university town has unlimited money to open a cinema!

Second, the risks are: 1, and the popularity of the Internet has reduced the attention to cinemas; 2. Competitors who have entered; 3. Two holidays a year means earning a year's income within 8- 10 months; 4. Two holidays are the time for blockbuster movies. The real "peak-shifting" operation reduces its appeal.

Third, the means of competition:

1, WeChat platform: Grasp the characteristics of the mobile Internet era, build a customized WeChat platform, open WeChat payment, and then quickly go to colleges and universities to attract powder, and launch a rich and wonderful WeChat operation, which will affect college students at any time and let college students fans play with the cinema.

2. Cross-industry integration: Cooperate with Coca-Cola, Master Kong and other businesses to enter various activities in colleges and universities and recommend hitchhiking, which not only reduces operating costs, but also enriches the types of activities and realizes cross-border integration.

3. Mass leaders: We should develop more activists and mass leaders among college students' fans, and let them recommend and draw friends around us to watch movies.

4. Group purchase cooperation: Cooperate with the Youth League Committee, Party Committee and mass organizations in colleges and universities, watch patriotic theme movies or on-demand movies in the cinema hall, and organize colorful reports, awards, birthday parties and other activities in the cinema hall.

Fourth, propaganda means:

1, campus dining tables and other media

2. Campus forums, websites and WeChat platforms.

3. Campus DM is single in the dormitory