In order to investigate the methods, approaches, gains and problems of college students' WeChat entrepreneurship, this paper puts forward feasible suggestions. We conducted a questionnaire survey among college students from three universities in Nanchong. Among the college students surveyed, 6.39% are from WeChat business, 93.6 1% are not from WeChat business, and 65.438+09.02% of college students who are not from WeChat business definitely want to do WeChat business. At the same time, in the process of starting a business on WeChat, it is easy to encounter a series of problems such as being cheated, friends leaving, and affecting learning. Therefore, we put forward some feasible suggestions to solve these problems, so that college students can take a correct entrepreneurial step, gain more independent entrepreneurial experience from WeChat business, and lay the foundation for the cultivation of national innovative talents in the new era.
China Paper Network /3/view-7260895.htm
Keywords: college students; Wechat business; Investigation and analysis; suggestion
With the progress of the China era and the further development of the Internet, WeChat business quickly occupied the shopping circle of college students with fast and convenient Alipay bank card transfer and trust-based shopping. 20 16 The Ministry of Education announced the mode of encouraging college students to drop out of school and start businesses, and WeChat entrepreneurship was the first among college students. On the other hand, some college students start their own businesses in WeChat business, which can't balance the time of study and social practice. At the same time, there are hidden dangers of online banking security, or they invest too much money, and they are cheated or even taken into pyramid schemes. This topic investigates their cognition and influence on WeChat business in the form of questionnaire, so as to fully understand the entrepreneurial situation of college students in WeChat business. Guide students to take a correct entrepreneurial step, so that students can gain more independent entrepreneurial experience from the era of WeChat entrepreneurship, provide more feasible suggestions for college students to start businesses in the era of WeChat entrepreneurship, and lay the foundation for the cultivation of national innovative talents in the new era.
First, the survey object and method
The subjects of this survey are 20 12, 20 13, 20 14, 20 15 students from different departments in Nanchong, West China Normal University and Hope College of Southwest Jiaotong University, among whom 23.98% are boys and 76.02% are girls. Questionnaire * * * Based on the self-designed investigation and analysis of college students' WeChat business phenomena, 2 1 closed questions were designed, including 2 multiple-choice questions, 19 single-choice questions and an open question. 400 students completed the questionnaire independently, and 39/kloc-0 copies were effectively recovered, with a recovery rate of 97.75%, which met the statistical standards. SPSS 19 for statistics? 0 software analysis, descriptive statistics.
Second, the survey content and data analysis
1. College Students' Cognition and Attitude towards WeChat Entrepreneurship
From the analysis of 39 1 questionnaire effectively recovered, it is concluded that 33.33% of the entrepreneurs who started a business on WeChat are interested in starting a business on WeChat, and most of the rest are influenced by relatives and friends, blindly following the trend regardless of their own interests, which is precisely the reason. These people give up halfway in the process of starting a business and often fail. In the WeChat business, a small number of entrepreneurs earn pocket money through entrepreneurship in order to reduce the pressure of life. These people have achieved their goals more or less, but due to lack of experience, the survey of the WeChat business market is too superficial, and their own personality has prompted them to start a business on WeChat business.
According to the survey data, among the non-entrepreneurs of WeChat business, few people know about WeChat business, and the proportion of those who know it very well and don't care about it is 2.45%. Most people probably know about WeChat business, accounting for 94.82%. Despite this, 19.02% people still have the idea of starting a business on WeChat. Through field interviews, people who want to do WeChat business are full of curiosity about WeChat business entrepreneurship. They believe that WeChat business has flexible working hours, relatively less investment, low threshold and a huge customer base of college students with certain spending power.
2. The entrepreneurial content of WeChat entrepreneurship, a college student.
In the WeChat business, 45.38% people earn less than 100 yuan a month, and only 4. 17% people earn more than 800 yuan, so they can bear the living expenses and relieve the pressure of life. Even so, as friends of WeChat business, 70.83% people hold a wait-and-see attitude, neither supporting nor opposing WeChat business, only 8.33% people are willing to support WeChat business and help them stick to it, but among the respondents, no one is opposed to the startup of WeChat business.
The data shows that half of the respondents in WeChat business choose cosmetics and clothing as hot-selling goods, which are widely loved by WeChat business because of their strong consumption and strong demand, followed by food, electronic products and others. From the analysis of table 1 and table 2, it can be seen that most products are delivered by express delivery, with the proportion as high as 54. 17%, and the proportion of self-delivery and asking friends to deliver them on their behalf is 29. 17%. At the same time, the buyer's trust in WeChat business is largely related to the delivery method. 29. 17% people don't trust the delivery of WeChat business and are afraid of being cheated. However, 29. 17% people choose to trust WeChat business. Others think it depends. It can be concluded that the long-term development of WeChat business has a very important relationship with personal integrity.
Third, the analysis of the current situation of college students' WeChat entrepreneurship.
1. Problems of College Students' WeChat Entrepreneurship
As can be seen from the table 1, college students' wechat entrepreneurship is currently facing many problems, among which 63.49% are cheated or dragged into pyramid schemes, 60.22% are screened out by friends, 52.59% have learning disabilities, 444 1% lack evaluation mechanism, 42.23% have meager profits from agents at all levels, and 35.97% are frustrated in entrepreneurial failure. Among the problems faced by college students in WeChat entrepreneurship, "being cheated" is the first one. As far as the current micro-business circle is concerned, there is a lack of effective supervision. In addition to college students, people from all walks of life have entered the ranks of WeChat business, so the micro-business circle has become a mixed bag. Some people with ulterior motives use this environment to pretend to be successful people in WeChat business, tricking college students who have just entered the micro-business circle or pulling them into pyramid schemes. Secondly, brushing the screen attracts disgust. The product promotion of WeChat business mostly appears in QQ space and WeChat circle of friends. These social places are the permanent residence of friends. Advertisements may attract the attention of friends at the beginning, but over time, the increase in frequency will cause disgust and lead to the phenomenon of being blocked by friends. What follows is to reduce communication with friends, and what is more serious is to be blacklisted. These are all unfavorable factors that affect the store operation in WeChat business, and also make the interpersonal communication of college students more narrow. Thirdly, although the working hours of WeChat business are flexible and there are no fixed working hours, once customers have needs, they will definitely give answers and satisfy them as soon as possible. In this case, it is inevitable to deal with work problems during class hours, so the working hours in WeChat business are no longer decided by themselves, but by customers. It can be seen that college students' entrepreneurship in WeChat business will still have a certain negative impact on their study at school. At the same time, the current WeChat business lacks an evaluation mechanism for sales, and its product sources are diversified, including overseas purchasing and domestic products. It is difficult to guarantee that there are no fakes. However, there is no system in Wechat business to evaluate the quality of goods, so it is difficult to guarantee that someone will buy fakes. Therefore, buyers' trust in WeChat business will be greatly reduced. Even some college students and WeChat merchants don't know whether their products are true or not. To make matters worse, college students start their own businesses for the first time. They have no experience, can't find the source of goods, and have no publicity skills. Therefore, most college students have become small agents and have no inventory, so there is no minimum purchase price and their income is very meager. Under the catalysis of the above problems, college students' WeChat entrepreneurship will inevitably fail, leading to frustration and loss of courage to start a business again. 2. The benefits of college students starting a business on WeChat.
From the analysis in Table 2, most students (64.58%) think that WeChat business can enhance their entrepreneurial awareness, some students (60.22%) think that they can improve their marketing skills, some students (6 1.04%) think that they can reduce their financial burden, and some students (46.60%) think that WeChat business can improve their self-management ability and self-management.
College students' WeChat entrepreneurship, as the first entrepreneurial project of college students, stimulates their enthusiasm for exploration, learns entrepreneurial experience and skills, and goes to social practice in person, so that college students can take the first step in entrepreneurship. As the main carriers and tools of WeChat business, WeChat and QQ mainly rely on the circle of friends and QQ space for publicity, and college students are the main force in the era of Internet technology. They are proficient in using electronic products such as mobile phones and a series of social tools, laying the foundation for college students to start WeChat business. This process does not need much technology, but only a little ability to edit pictures and words, with super proxy teaching and easy learning.
On this basis, the working hours of WeChat business are very flexible, and there is no need to go to work step by step every day, so the life of college students will not be greatly restricted and affected. In the process of doing WeChat business, only by sincere communication with every customer can we attract and retain tourists. With the passage of time, college students' social skills have gradually improved, and their circle of friends has become larger and larger, which is more conducive to the progress and development of WeChat business. When the cause of WeChat business develops step by step, economic returns will follow, which will reduce the economic burden of college students to some extent.
In the whole process of starting a business on WeChat, college students need to do a series of work, such as publicity, attraction, transformation and maintenance. Therefore, as a college student, WeChat Entrepreneurship has also enhanced its overall awareness to a certain extent, laying a good foundation for future social practice and entrepreneurship, and has a positive personality.
Fourth, suggestions on college students' WeChat entrepreneurship.
There are advantages and disadvantages for college students to start a business on WeChat. While exercising their entrepreneurial ability, there are also many risk events. Wechat entrepreneurship is the mainstream of college students' entrepreneurship, and college students are the new main force of society. Therefore, the smooth development of college students' entrepreneurship in WeChat business can buffer the employment situation and promote economic development to a certain extent. The task we shoulder is a long way to go, and it is urgent for college students to carry forward the spirit of pioneering and innovation, cultivate the will to work hard and make contributions to the national economic development. On this basis, this paper will put forward some constructive suggestions for the entrepreneurship of WeChat merchants.
1. Building a foundation and developing entrepreneurship
Correcting one's own values is the prerequisite for college students to succeed in starting a business. Wechat entrepreneurship requires college students to be the foundation, to be an honest student businessman, and to ensure that they will not sell fake goods, accept goods of unknown origin and make huge profits. Only on the basis of honesty can we gain the trust of our friends and lay a solid foundation for the start-up of WeChat business. In the development of WeChat business, college students can increase product sales channels, introduce customers from many aspects, and do a good job in product promotion, such as creating official WeChat or QQ WeChat accounts, doing a good job in customer management and developing potential customers.
2. Cultivate, encourage and promote entrepreneurship.
Schools should encourage and guide college students to start businesses on WeChat. Schools should closely follow the relevant policies, allow students to drop out of school and start businesses, and provide technical guidance and financial support for qualified entrepreneurs when conditions permit. At the same time, the school can offer courses related to WeChat marketing and sales management, and incorporate them into the credit system, so that students can systematically learn the entrepreneurial skills of WeChat business and avoid detours. You can also invite entrepreneurs who are successful in WeChat business to hold training courses on WeChat business entrepreneurship for college students for guidance. At the same time, we can establish a WeChat business entrepreneurship club for college students, so that college students who love entrepreneurship can get together, learn from each other and make progress together.
3. Strictly supervise and protect entrepreneurship.
At the early stage of the development of WeChat business, there was no quality evaluation mechanism and service supervision system, so it was inevitable that unscrupulous vendors were mixed up and did some immoral things in Wechat business. Therefore, college students should understand the advantages and disadvantages of WeChat business from many aspects and make corresponding countermeasures for related problems. Through self-study and improvement, foster strengths and avoid weaknesses. Management departments in related fields should improve the evaluation and supervision system in WeChat entrepreneurship as soon as possible, or the state should introduce corresponding laws and regulations on protection and punishment measures to provide a good entrepreneurial environment for college students' WeChat entrepreneurship.
References:
[1] Lu Di. The Influence of WeChat Business on Contemporary College Students' Entrepreneurship [J]. Youth years, 20 15,1:124.
[2] Gao Kai. Research on the E-commerce Entrepreneurship Model of Colleges and Universities Based on WeChat Commerce [J]. China Market, 20 15, 24: 97+ 102.
[3] Dong Fenghua. Analysis on the present situation and countermeasures of college students' WeChat entrepreneurial model [J]. Law Expo, 20 15, 29: 288.
[4] Huang Zhiliang. Network Entrepreneurship Training for Higher Vocational College Students ―― Taking WeChat Entrepreneurship as an Example [J]. Economic and trade practice, 2015,09:139.