Fuwa is the mascot of the 29th Olympic Games in Beijing in 2008. Its color and inspiration come from the Olympic rings, the vast mountains, rivers, lakes and seas of China and people's favorite animal images. Fuwa conveys the spirit of friendship, peace and initiative to children all over the world, as well as the beautiful wish of harmonious coexistence between man and nature.
First of all, in terms of design ideas, animals and people are perfectly combined for the first time. China Fuwa combines human and animals for the first time, emphasizing the concept of humanistic Olympics and highlighting people-oriented.
Secondly, in the design concept, the Olympic elements are directly integrated into the mascot for the first time. Because every Olympic mascot should show the Olympic spirit, and we directly quoted Olympic elements from the Olympic flame, such as the fire baby.
The third breakthrough is in the design and application of mascots, which highlights the personalization of extended use. The mascot consists of headdress and body, which is a complete image, but the headdress part can be completely taken down and developed independently. Every adult and every child can put their favorite "hat" on their heads and dress themselves up as mascots. This kind of application is unprecedented in the past, which enhances the interaction between people and mascots.
Finally, Beijing changed five mascots for the first time in the history of the Olympic Games, which is the most. This is because China's culture is profound and there are too many things to express.