The so-called portal website refers to an application system that provides some comprehensive Internet information resources and related information services. The portal initially provided search engines and directory services. Due to the increasingly fierce market competition, portal websites have to rapidly expand various new business types, hoping to attract and retain Internet users through a wide range of business, so that at present, portal websites have all-encompassing business and become "department stores" or "online supermarkets" in the network world. Judging from the current situation, portals mainly provide news, search engines, network access, chat rooms, electronic bulletin boards, free mailboxes, audio-visual information, e-commerce, online communities, online games and free cyberspace. In China, the typical portals are Sina, Netease and Sohu.

Portal classification

1, search engine portal. The main function of such websites is to provide powerful search engines and other various network services. Now this kind of website is relatively rare in China.

2. Integrated portal Sohu. Websites such as com mainly focus on news and entertainment information, such as Sina and Sohu. Known as the comprehensive information portal. It is a comprehensive website focusing on news, supply and demand, products, exhibitions, industry navigation and recruitment, such as a multi-industry and agency portal, which is called an industry comprehensive portal.

3. Local Life Portal is the most popular website at present, which mainly contains local information, generally including: local information, online shopping in the same city, classified information, making friends, job hunting, group purchase and collection, word-of-mouth merchants, online navigation, living community and other channels. The network also includes electronic photo albums, calendars, map channels, music boxes, online movies, discounted air tickets, discount information, travel information and hotel information. Such as county portal alliance, city China local portal alliance, Sina Henan, Langfang Consumer Plaza, Lijiang 360 website, telephone network, Baihui network, Guizhou life network, Gaoan network, Zhejiang hotline, Nanchang people hotline, etc.

4. Campus comprehensive portal websites are close to students' lives, including: the latest campus information, campus entertainment, campus group buying, flea market, etc. Such as Hi Easy Network, University Life Network, Tencent Campus, etc.