Current location - Education and Training Encyclopedia - University rankings - Universities and beggars
Universities and beggars
I came out of Mao Ye with Levi's, which I just bought, and stood at the door waiting for a friend. A professional beggar found me and stopped me professionally. After this stop, I was deeply shocked by a story, just like a vivid case study of market research. In order to be faithful to the beggar's original intention, I tried to repeat his original words from memory.

"Sir ... be kind and give me some." When I was bored, I found a coin in my pocket and threw it to him, and started a conversation with him.

Beggars are talkative. "... I only beg in Huaqiang North, you know? I saw you as soon as I swept my eyes. If you buy Levi's in Mao Ye, you must be willing to spend money ... "

"oh? You know so much! " I'm surprised.

"To be a beggar, we must also use scientific methods." He said.

I paused and asked with interest, "What scientific method?"

"What's the difference between me and other beggars?" I looked at him carefully. His hair is messy, his clothes are worn out and his hands are thin, but they are not dirty.

He interrupted my thinking and said, "People hate beggars, but I believe you don't hate me. I can see that. " This is the difference between me and other beggars. "

I nodded by default, and I really didn't dislike it. Why else would I strike up a conversation with a beggar?

"I know swot analysis, strengths, weaknesses, opportunities and threats. For my competitors, my advantage is not to attack. Opportunities and threats are external causes, nothing more than Shenzhen's large population and the rectification of Shenzhen's city appearance. "

"I have made an accurate calculation. There are tens of thousands of people here every day, many poor and many rich. Theoretically, if I ask everyone for 1 yuan every day, I can earn 300,000 yuan every month. However, not everyone will give it. You can't get so many people every day. Therefore, I have to analyze which are the target customers and which are potential customers. " He moistened his throat and continued, "In China.

In Qiangbei area, my target customer is 30% of the total traffic, and the success rate is 70%. Potential customers account for 20%, and the probability of success.

50%; The remaining 50%, I choose to give up, because I don't have enough time to try my luck on them. "

"Then how do you define your customers?" I asked.

"First of all, the target customers. A young gentleman like you has an economic foundation and is generous. In addition, those couples also belong to my target customers, and they will give generously in order not to lose face in front of the opposite sex. Secondly, I regard beautiful girls who are alone as potential customers, and most of them will spend money to avoid disaster because they are afraid of entanglement. The age of these two groups is controlled at 20~30 years old. Too young to have any economic foundation; Older, probably married, and the financial power is in the hands of the wife. Such a person has no chance at all and can't wait to ask me for money. "

"Then how much can you ask for every day?" I keep asking.

"Monday to Friday, the business is similar, about two hundred yuan. On weekends, you can even get four or five hundred. "

"So much?"

Seeing that I was a little confused, he calculated an account for me. "Like you, I also work 8 hours a day, 165438+ 0 am to 7 pm, and work normally on weekends. It takes about 5 seconds to get 1 time. After deducting the time of walking back and forth and looking for the target, I beg for 1 minute to get 1 yuan, 8 hours 480 yuan. Multiply it by 60% success rate [(70%+50%)] to get near 300 yuan.

"Never run around with customers. If I can't beg, I will never be persistent. Because if he was willing to give money, he would have already given it, so even if he is shy and entangled, the chance of success is still very small. You can't waste limited time on customers who don't want charity. It is better to turn to the next goal. "

Be strong! This beggar sounds really ugly, but he looks like a senior marketing director.

"You go on." I'm more interested. It seems that I can learn something new today.

"Some people say that beggars live by luck, but I don't take it for granted. Let me give you an example. At the door of a woman's world, a handsome boy and a beautiful woman, which one do you choose to ask for? "

I thought about it and said I didn't know.

"You should go to that person. There are beautiful women around him, and he is embarrassed to give them. But if you want to go to the woman's side, she can pretend to be afraid that you will hide far away. "

"Give you an example. At the entrance of cocopark that day, a young girl, with a shopping bag, just bought something. There is also a pair of young men and women, eating ice cream; The third is a well-dressed young man with a notebook bag. I think it only takes three seconds to see a person, so I will not hesitate to go to that girl and beg her. The girl took out two coins from her bag and threw them to me, wondering why I only begged her to beg. I replied that the couple were eating and it was not convenient to pay; That man is a senior white-collar worker, and he may not have changed much. You just bought something from the supermarket, and you must have some change on you. "

"So I said, knowledge is everything!" I've heard more than a dozen presidents say this, and it's the first time I've heard beggars say this.

"We should use scientific methods to beg. Lying on the overpass every day, how can you get the money? People walking on the overpass are passers-by, which has nothing to do with walking on the overpass or how tired they are climbing up and down. Armed with knowledge, learning knowledge can make a person very smart, and smart people can also become talents by constantly learning knowledge. 2 1 what do you need most in the century? It is a gift. "

"On one occasion, a man gave me 50 yuan to call him' An Hong, I miss you' downstairs and called 100 times. In all, I shouted for five seconds, which is equivalent to the time I begged once. I got only fifty cents, so I refused him. "

"In Shenzhen, generally a beggar can get 1000 yuan a month. When you are lucky, it is about two thousand points. There are 10,000 beggars in Shenzhen, only about10, and they can get more than 10,000 a month. I am one in a million. And it is very stable, and there will be basically no big fluctuations. "

Too strong! I admire the beggar even more.

"I often say that I am a happy beggar. Other beggars said I was happy because I asked for more money. I told them you were wrong. It is precisely because I have a happy and positive attitude that I ask for more money. "

How well you speak!

"Begging is my job, and I need to know how to appreciate the fun of work. When it rains and there are few people, other beggars are complaining or sleeping. Don't do this. Feel the beauty of this city with your heart. Take your wife and children shopping after work at night.

Playing at night, a family of three is happy, and this life is not wasted. If you meet a colleague, sometimes you will toss a coin and watch them happily thank you and walk away, as if you saw your own figure. "

"You still have a wife and children?" I can't help exclaiming loudly, attracting passers-by to look askance.

"My wife is a full-time wife at home and her children are in primary school. I mortgaged a suite in Futian District in ten years, and it took six years to pay it off. I will work hard to make money for my son to go to college to study marketing, and then follow in his father's footsteps and be a better beggar than me. "

"I worked as a marketing planner in the micro-hard China District five years ago, and I was promoted to a marketing manager two years ago with a monthly salary of five thousand. At that time, I mortgaged a Samsung notebook, 65438+100000, and I paid back 2000 every month. Later, I thought I would never get ahead, so I resigned and went to the sea to be a beggar. I am willing to be a high-quality beggar. "

After listening, I said excitedly, "Are you interested in accepting me as an apprentice?"