Xihua university Phoenix College. Official website of xihua university Phoenix College shows that xihua university Phoenix College was formally established on April 25, 20 10, located in jinniu district College Avenue, Chengdu, Sichuan. It is an internal public university jointly established by xihua university and Phoenix Satellite TV Group, and xihua university is a comprehensive university in Sichuan Province formed by the merger of Sichuan University of Technology, chengdu normal university and Sichuan Institute of Economic Management (Cadre).