Xtep's main consumers are more students. Xtep is not only sold in physical stores, but also online. Xtep has achieved the combination of fashion, avantgarde, freedom and rebellion, which is also the reason why Xtep has been less influenced by foreign brands in recent years.
Xtep development
As a national sporting goods enterprise, Xtep is committed to improving the level of national sports. Xtep sponsored the National Games for three consecutive times since 2005, and became the sporting goods partner of the first China Youth Games in 20 15. In order to promote the development of youth football in China, Xtep sponsored national campus leagues such as the National College Football League, the National College Five-a-side Football League and the National High School Campus Football League.
Xtep 20 10 signed a contract with Birmingham Club in the Premier League, 20 1 1 La Liga Villarreal. 20 16 xtep joins hands with internationally renowned star, Ukrainian "nuclear warhead" Andrei? Shevchenko and * * * created professional football products and successfully put them on the market.
Reference to the above content: Baidu Encyclopedia-Xtep, Xtep official website-Home Page