Wei Lu, male, Ph.D. in Communication, Washington State University, USA, has worked as a teaching assistant, lecturer and assistant professor in Huazhong University of Science and Technology, Washington State University and Rhode Island University. He is currently a professor at the School of Media and International Culture of Zhejiang University, a Qiushi young scholar at Zhejiang University, and the convener of the "Cultural Industry Evaluation and Research Center" of the research team of media young scholars at the Humanities Department of Zhejiang University.