Store location is good, there is a certain student flow. It is best to be close to colleges and universities to facilitate students' dining.
Taste is very important. It tastes good. If several students come to eat it, it will spread in the school. If your home tastes good, more and more people will eat it. On the contrary, if it tastes bad, fewer and fewer people will eat it.
As for the price, don't set it too high. Students' spending power is limited. It should be as cheap and affordable as possible.
There is also to be clean and hygienic, and there will be fewer and fewer people who are not good at hygiene. That's basically it.