Successful cases of developing ideas 1, small changes bring big breakthroughs.
Among the private entrepreneurs in Yangcheng, there is a wholly-owned Golden Elephant Electric Welding Machine Factory. The motor factory and sales department are located in an old street in the old city of Guangzhou. The office building converted from private houses is small and crowded. Only three or four tables and some welding machine samples were used in the room. It is this seemingly humble hut that factory director Xie Zhongyu made a strategic decision to make a small factory with only 400 people prosper, with an annual output value of 30 million. Xie Zhongyu, graduated from a mechanical and electrical college in Guangzhou, has been engaged in electric welding for more than 30 years. During this period, he went from state-owned factories to collective enterprises and then to street enterprises, and finally decided to jump out and go it alone. Yes 1982, the self-employed in Guangzhou is just Xiao He's first appearance. Xie Zhongyu bought some worn-out machines with 450 yuan, repaired them and started the welding business. Slowly, we got the funds, added machines and hired more than 20 people to make some spare parts for state-owned factories. The long-term welding business has enabled Xie Zhongyu to find a welding machine market to be developed.
At that time, most of the electric welding machines used by people were made in Soviet Union, which were bulky and inconvenient to use. Xie Zhongyu began to ponder and develop a small electric welding machine. 1985, he showed a new type of welding machine to insiders. The size of this electric welding machine is only one third of that of the domestic Soviet electric welding machine, but the power has not been reduced by one point. But because it is a new product and looks strange, many people find it hard to accept it, so Xie Zhongyu takes a primitive man? MLM？ Way, give the new product to some colleagues, use it well, discuss the cost price, use it unsatisfied, quit the machine, spread it widely, spread it widely, and Xie Zhongyu's golden elephant welder occupied the market slowly but stubbornly.
Successful cases of entrepreneurial creativity II. A unique vision is related to your success or failure.
Shenzhen Fucheng Optoelectronic Technology Industrial Co., Ltd. is a newly established state-owned company. From the beginning, they focused on developing high-tech research and new technology products.
The company invested 65438+ 1 100 million yuan in the first phase, and established a photoelectric research institute with laser product development as the main branch and integration of industry and trade. At the fastest speed, a scientific research team headed by national experts and professors was organized in a short time, aiming at the international advanced level and guided by the domestic and international market demand, and the first batch of international or domestic first-class high-tech products were successfully developed day and night. Among them, prostate laser therapeutic instrument and cancer therapeutic instrument adopt the most advanced optical fiber technology, which not only has good curative effect, no pain for patients, short course of treatment and no side effects, but also has the advantages of simple operation method and low equipment cost. The materials and main accessories of these equipments are all made in China, and the annual output value can reach more than 40 million yuan.
They have successfully developed a new processing technology for ultra-fine and ultra-hard materials, and its processing efficiency is 10 to 20 times higher than the traditional processing methods adopted in China at present. This new processing technology can be widely used in aerospace, aviation, power generation, chemical industry, machinery and other fields, with good promotion value and good promotion prospects.
Some enterprises in Guangdong province claim that their products have entered the international market? Products go to sea? . ? Products go to sea? For small enterprises with the weakest technical strength, it is far behind. Xuanhua Electric Tool Factory, on the other hand, borrowed foreign samples for imitation, making its products not only produce? Sea? And then what? Sailing? To eight countries in western Europe and southeast Asia.
A small enterprise repairing TV sets in Dongguan, because of the sluggish business. 1985165438+10, the factory director went to the provincial machinery and equipment import and export company to undertake business, and saw that the company had just returned a foreign-made table grinder from the autumn Canton Fair and was about to contact the manufacturer to organize business. Without saying anything, he took the prototype back to the factory. On equipment and technical conditions, it is difficult to gnaw such a hard bone. But after careful analysis and study, they are just? Draw a tiger according to a cat? Pick it out. In that year, it produced and sold 5,000 sets and earned 75,000 US dollars in foreign exchange. Last spring, we signed 30,000 contracts with foreign investors, earning 450,000 US dollars.
Successful cases of entrepreneurial creativity 3. Technology opens the door to success.
Feng was born in an ordinary peasant family in Zhongshan City. His father works hard. Young Feng is determined to do something for the country and people when he grows up.
199 1 year, he resolutely gave up the enviable position in Guangzhou, returned to his hometown where he was born and raised, and founded Fucheng Electronics Factory with several like-minded friends. After the product was put on the market, it was welcomed by customers.
Feng found the road sign through the thought of brewing. Personal wealth is not rich, but others are rich. He believes that individual factories should be developed into collective factories, so that more villagers can move towards prosperity together. Feng's idea has been warmly supported by the leaders of the town party Committee and the town government. 1In August, 1992, this private electronics factory cooperated with the town industrial corporation to establish Chuanting Electric Appliance Manufacturing Co., Ltd., with Feng as the general manager.
1June, 1993, Feng cooperated with the company's scientific and technical personnel to develop the first electronic water pump bottle in China. For this, he won an award from the Ministry of Internal Trade? Meritorious Award for Electrical Appliances Industry in Developing Countries? . In a short period of more than one year after the establishment of the company, we have successively developed and produced a series of products, such as microcomputer rice cooker, automatic electronic water pump water bottle, range hood, gas stove, disinfection cupboard, luxury electronic lamp holder and so on, which have stood firm in the fierce market competition. At present, more than 600 sales outlets have been opened in more than 20 provinces and cities across the country. Chuanting? Electrical appliances have become a hot commodity in the market, so that the company's huge warehouse is useless, and it is often full of cars waiting for goods. The microcomputer rice cooker, range hood and gas appliance produced by the enterprise also won the first prize of national science and technology respectively? Golden window award? , and was rated by the National Consumer Council? A trustworthy product? China coastal open city commodity fair was awarded the gold medal. 1993, this company with more than 500 people created an annual output value of 1 more than 100 million yuan, and created profits and taxes of nearly 10 million yuan for the national collective. This is a miracle.
Successful cases of innovative ideas. Technical progress is closely related to economic benefits.
Guangdong Shunde Jinlong Ink Industry Co., Ltd. boldly reformed the work of introducing talents and established a joint venture in the form of foreign experts' technology shares, which gave people useful enlightenment. This technology stock refers to foreign special technologies and patents. Such as investment in product design, manufacturing technology, export channels and technical training. And after meeting the contract requirements, enjoy a certain share of the enterprise.
Under normal circumstances, foreign experts also need to invest a small amount of money as a financial guarantee for the effectiveness of their technology shares, and the equity share of foreign experts is measured according to the following conditions. We must cooperate with the purpose of this enterprise to develop products that are in short supply at home and rely on imports; Ensure that the product quality reaches the international advanced level; Provide information on imported raw materials needed for production and ensure supply; Ensure the development and quality improvement of two or three new products every year on average; Ensure to cooperate with the company to complete various economic indicators issued by superiors; Responsible for exploring overseas markets; The ten-year contract period has trained a group of engineers and technicians for us. In this way, the interests of foreign experts are closely integrated with the development of enterprises, so that experts care about the technological progress and economic benefits of enterprises.
Successful cases of entrepreneurial creativity 5. Create your own brand and succeed quickly.
Throughout the land of China, what clothing stores are there? Foreign? There are many signboards, especially those in boutique houses and fashion shops, which are mainly foreign goods. In the face of the influx of overseas brand-name clothing into Chinese mainland, how should China's clothing enterprises respond?
Guangzhou color horse fashion company thinks: brand is enterprise's? Soul? Although processing overseas famous brand products can also benefit for a while, but for a long time? Out of her wits? The country will inevitably weaken the market competitiveness of enterprises, and ultimately cannot be changed? Buy wedding dresses for other girls? Can't our enterprise go on forever? Blue collar? You must go all out to create your own famous brand.
First, what are they doing? Caffrey. Market positioning. After extensive, in-depth and meticulous market research, the company boldly decided what they started. Caffrey. Brand Fashion provides a popular and diversified product portfolio for the clothing market of office workers, women and professional men. Meet people's demand for clothes and give play to the relaxed and leisurely life of urbanites after intense work. Secondly, they guide the market according to international fashion trends and domestic fashion styles every quarter. Caffrey. Keep the freshness of consumers at any time and reflect the most popular style.
Successful cases of entrepreneurial creativity 6. The cooperation between the two sides has promoted the better development of things.
? Multifunctional videophone? It took 10 years for a professor from Sun Yat-sen University to study abroad. It uses ordinary telephone lines to transmit black-and-white or color images, which can efficiently compress data, shorten transmission time, transmit data without errors, with high resolution, clear images and diverse functions. This leading domestic application technology was successfully developed in 1989, but it is difficult for the school to implement it by itself due to its own conditions.
It took Sun Yat-sen University three years to find a partner, and it was not until April 1992 that it found Shenzhen Ling Fei Electromechanical Co., Ltd. Sun Yat-sen University made a detailed investigation of this company and was very satisfied. ? Flying bell? The company is a private high-tech enterprise with certain economic strength. The person in charge of the company graduated from University of Electronic Science and Technology of China, and the company has a group of professional technicians. ? Flying bell? Since the establishment of 1987, the company has been paying attention to international and domestic high-tech information and choosing the main direction of enterprises in the high-tech field.
The school is very happy, because the enterprise has economic strength and technology, and it is difficult to find a company suitable for developing this high-tech product; And then what? Flying bell? The company also confirmed that Sun Yat-sen University is a good partner and multifunctional videophone is a promising high-tech product. The two sides hit it off and immediately entered into substantive negotiations.
The two sides were not only frank, but also realistic, and soon determined a very reasonable and feasible cooperation plan: university meeting? Multifunctional videophone? Technology transfer to? Flying bell? Companies, by the company combined with market demand for secondary development, into different industries need goods.
The fruit of a development belongs to the university; The results of secondary development are owned by the company, which bears all economic risks and is responsible for solving the technical problems of secondary development. The technical problems that belong to the primary development in the process of entering the midfield are solved by the university. Due to the realization of careful selection of partners, honest negotiation, seeking truth from facts and development of scientific and technological achievements? Baton? Smooth from the university to the enterprise.
? Multifunctional videophone? At present, it has been put into small and medium-sized trial production, and it has won unanimous praise from public security, banks and other departments through small trials. After this successful transmission, the two sides established trust and further expanded cooperation. Now? Flying bell? The company hired the inventor of the university as the technical consultant of the company, and jointly developed a communication project combining automatic alarm image transmission, remote monitoring with ordinary telephone lines and three remote automation systems in oil fields.
Successful cases of entrepreneurial creativity 7. As long as the starting point is high, you can beat your opponent.
1986, when Wan Jiale gas appliance factory was completed, even Shunde people who have always been famous for their generosity said it was a? Dangerous dream? . The reason is that there are nearly 70 gas appliance factories in China, more than 30 in Guangdong alone and as many as five or six in Xiaoshunde! Wan Jiale? There is no place on the cone!
? Wanjiadong? But I don't believe in this evil, I want to live. They firmly believe that as long as the starting point is high, they can beat their opponents. He Shaowen, general manager, said: At present, most of the production in gas appliance is of low quality, and it is difficult to meet the needs of modern families. We don't compete with it at a low level, but we compete with world-class Japan as soon as we get on the horse. Paramount? Fight and strive to compete! When negotiating with the Japanese side, the Japanese side proposed that the whole set must be imported, but they insisted on buying only some key equipment. All technical drawings cost $6,543.8+$4,000, saving $2 million at once. Before equipment commissioning, Japan? Paramount? The boss of the company personally came to the factory and took a tape measure to measure the gas path, waterway and circuit. There is no mistake in the result. According to foreign standards: a gas appliance factory that can only be built in four years. Wan Jiale? It took only one year to put into production. Surprised the Japanese boss. ? Afraid of tigers, afraid of leaks? . This is a warning to the production of water heaters. Because the quality of water heater is related to the life of users. ? Wan Jiale? I spent more than 2 million yuan to buy a complete set of computer automatic testing instruments from Japan and set up a first-class testing center in China. Since 1988 was put into production, the repair rate of the water heater has been less than 1/10000. Has it really been achieved? Wan Jiale, Le Wanjia? . What about now? Wan Jiale? It's like an unstoppable whirlwind sweeping the north and south markets.
Successful cases of groundbreaking ideas. Successful cases of township entrepreneurs in Guangdong Province
Ling Jinbo, manager of Kangyi Beverage Factory in Enping County, Guangdong Province, seized the opportunity and worked hard. The first group enterprise in Guangdong province, which finally won more than 80 manufacturers from 25 provinces and regions in China, won the first prize of the provincial people's government? Township entrepreneurs in Guangdong province? Title, its name has also been included in the "National Who's Who of Township Entrepreneurs". After graduating from junior high school, Ling Jinbo had to drop out of school because of his poor family, so he began his wandering career. Who knows, in recent years, I have traveled all over the country, but Ling Jinbo, who returned empty-handed, gritted his teeth and sprinted to life.
He learned that decorative boards were selling well in the market, so he searched for relevant technical information and invited foreign masters to carry out production experiments of synthetic decorative boards. He quickly mastered this technology and set up a decoration material factory in the county town in 1985. Over the past few years, he has made some efforts, but the economic benefits are not great. At the beginning of 1987, he saw from newspapers that foreign countries were actively developing plants such as Gynostemma pentaphyllum, the second ginseng in China, and Heijialun, a specialty of Heilongjiang, and he thought of making health drinks with Gynostemma pentaphyllum and Heijialun.
He found Professor Yao from Guangzhou Central Medical University and got support. As a result, the health drink Changshou Coke was finally made by Guangzhou Zhongshan Medical University and Enping Jiangnan Science and Technology Experimental Factory. Subsequently, he founded the County Kangyi Beverage Factory with great enthusiasm. At this time, Changshou Coke has passed the national technical formula appraisal, and its quality parameters surpass similar products, so it is known as "Changshou Coke". Contemporary famous drink? , has won the National Food Exhibition and Evaluation Conference Excellence Award for six times. At present, with the exception of Tibet, Ningxia and Taiwan Province, more than 80 joint venture and cooperative factories/KLOC-0 have been established in the whole province, with products all over the country. What are the joint venture and cooperative factories of group enterprises, the distribution and the number of manufacturers are the second in the same industry in China. Last July? Longevity coke? Double happiness, Changshou Kedong won the 199 1 year product quality appraisal in the beverage industry at the product exhibition and evaluation meeting of health care enterprises in the old areas of China held in Beijing? Jiefang Cup? Grand prize; Bo brand longevity coke series products won the most popular word-of-mouth products in Shanghai domestic market? Golden goat cup? Awards.
What are the forms of education?
1, early childhood education
Early childhood education mainly refers to the education of children aged 3-6