"2" in the employment market of art design college students
The "2" in the employment market for students majoring in art and design refers to "walking on two legs", that is, after graduation, students majoring in art and design can not only engage in the corresponding work of art and design, but also engage in management, so that they can walk on two legs.
At present, many art design graduates will encounter a bottleneck when they reach the age of 35, especially those who are engaged in art design-related work, especially those who are closely integrated with the market. Their work is often not only related to their major, but also related to their thinking. So when they reach a certain age and level, they may not be able to understand the needs of the market, industry and consumers, and there will be bottlenecks in their development. At this time, for them, in addition to continuing to take the road of professional-related work, they can also take the road of management. That is, college graduates who are engaged in art design can work in this direction slowly after entering the enterprise and doing the work of designers and other majors. For example, they can be the head of the design department first, and then gradually become deputy managers, managers, design directors and so on. The manager of the design department may even be the general manager if possible. In other words, college graduates majoring in art and design can consider taking two paths: major and management when considering the direction of professional development. They can do their major first and then slowly transfer to management, or they can do their management first and then slowly transfer to major, so that they can "walk on two legs" and increase their chances of choice.
"3" in the employment market of art design college students
The "3" in the employment market of art design college students is guidance, line and face employment.
-integral employment
Point employment is professional counterpart employment. Peer-to-peer, peer-to-peer is a professional counterpart employment for art and design college students. And this is the professional counterpart employment that the society has always emphasized when talking about employment. Including parents and students, when considering employment, they always consider what major to study and go to the employment unit corresponding to this major. Those who learn Chinese painting can draw and sell; Those who study clothing will enter the clothing design company; Those who study environmental art will enter landscape design companies; Those who study animation will enter the animation company. This mode of thinking is peer-to-peer.
Linear employment
Linear employment is industrial chain employment. From the perspective of art design, industrial chain employment includes pre-planning, product design, product packaging design, advertising display in sales links, professional sales of sales terminals and after-sales service. In this commodity industry chain, art design graduates can break the thinking mode of their professional counterparts and do any work.
Pre-planning needs to investigate consumer demand and locate the market. The graduates of art and design are of great use in this process. Taking sichuan fine arts institute as an example, the majors of this school can actually be divided into three categories: plastic arts, design arts and contemporary humanities and arts. Plastic arts include Chinese painting, calligraphy, oil painting, printmaking, sculpture, watercolor and comprehensive art. Of course, animation and other emerging disciplines also fall into the category of plastic arts. In fact, this division emphasizes that students who study animation should pay attention to modeling skills; Contemporary humanistic art corresponds to several professional directions such as design planning and management, design history theory, art history theory, visual art planning and management; In addition to these two categories, the rest is the grand design in a broad sense. Judging from the contents, the students of contemporary humanities and arts will have great potential in commodity planning, but in fact, the other two types of students will also have great potential in early planning. Compared with other universities, the advantages of sichuan fine arts institute graduates mainly lie in their rich creativity and good way of thinking. In the process of teaching, sichuan fine arts institute emphasized that creation drives teaching; In daily management, students' creativity is promoted through free and equal extensive management. Creativity is closely related to the grasp and understanding of market demand and product positioning. In other words, all the students in Sichuan Academy of Fine Arts will do pre-planning.
After the preliminary planning is completed, the appearance design of the product itself will be carried out. Judging from the above classification of majors in sichuan fine arts institute, students majoring in plastic arts have great potential in this respect. In fact, students majoring in art design can engage in product design, including plastic arts, design and contemporary humanities.
After the product is designed, it needs to be packaged, and the packaging design of the product is closely related to the art design specialty. Similarly, all students majoring in art design can design packaging from their own aesthetic point of view.
Products from the design, production, packaging, has entered the sales link. The sales link can not be separated from outdoor advertising, print media advertising, TV network advertising and so on. In this way, our graphic design major has a bright future. In addition to advertising, the sales link also involves exhibitions. All the goods sold on the shelves have a problem of showing the effect in the sales process. Attract consumers' attention through exhibitions. Exhibition is closely related to visual communication, indoor and outdoor space development design and other majors. In fact, there is still an important link in the sales process, that is, terminal sales, which requires professional people to promote professional products. For example, it is difficult for women to buy clothes and cosmetics by themselves. The reason is that many women don't know themselves or commodities. And most sellers don't know about the goods themselves. If we go to buy clothes, there is a professional who studies fashion design or fashion image design at a point of sale, and gives you a professional purchase suggestion including color and style according to your temperament, your skin, your personality and your workplace, then we may buy satisfactory goods, which is professional sales. In fact, in this consumer-oriented society, no matter what major you study and enter the society, you must contact consumption, the market and the owners, which requires close integration with the market and involves sales. What is sales? Impress your consumers, impress your owners, and complete the transaction of goods (services) in a professional way, with professional vision and professional advice. This is sales.
-Facing employment
Face-saving employment is related employment. That is, as long as it is related to your major, the subject you studied in university, art design, aesthetics and creativity, it can be. Take fashion design as an example. People in our reality should wear clothes, so should pets, and even people in the virtual world should wear clothes. What does virtual human mean? For example, people in movies, TV, animation and online games also need to "wear clothes" and fashion design. Then many people who study fashion design can decide who to design clothes for according to their actual needs and their own specialties. Another example is landscape design. In reality, public landscape, real estate and other industries all need landscape design, that is, animation, online games and movies, as well as scene design. Animation, online games and movies need landscape designers with professional backgrounds to design, so as to improve their professionalism in scene design and enhance their scene effects to attract and impress consumers. Therefore, as long as it is related to the aesthetics and creativity learned in the university, we can all engage in it. In this way, in the choice of work, our options will increase a lot.