L 'Oré al Campus Innovation Planning Competition is one of the most famous international competitions for college students in the world. Three teams participated in the competition, taking into account the market and digital trends, technological innovation, sustainable development and many other factors, redefining the future brand experience with consumers as the center, and making the most creative and executable scheme.

L 'Oré al's commercial competition has a high gold content. L 'Oré al is a company that pays attention to scientific research, and all business decisions need scientific basis. The "chemical interaction" between the contestants in this competition, from doing research, to making the first three-page PDF scheme, and finally making videos and demonstrations, requires tacit cooperation between team members in order to complete it efficiently and with high quality, so the competition is not low in difficulty and naturally high in gold content.