1, painting foundation and modeling ability
Drawing foundation and modeling ability are one of the basic skills of fashion designers.
Only with a good painting foundation, can we accurately express the designer's creative ideas in the form of painting through the expressive ability of design modeling, and on the other hand, we can better appreciate the rhythmic beauty and rhythmic beauty of clothing modeling in the process of design and painting, thus giving designers inspiration.
At the beginning of the 20th century, Bauhaus once put forward that "the purpose of design is people, not products", especially clothing itself is the external covering of human body, which is closely related to human body. As a designer, only by having an accurate and comprehensive understanding of the proportional structure of the human body can we better express the beauty of the human body in three dimensions, which is the basis of design.
2. Rich imagination
Creativity and imagination are the wings of fashion designers. No matter how skilled a designer is, he can only be called a craftsman or tailor, not a real designer. The essence of design is creation, and design itself contains innovation and uniqueness. Flowers, birds and trees in nature, decorative objects around us/rich national and folk themes, music, dance, poetry, literature and even modern lifestyle can give us good inspiration and design inspiration. For thousands of years, in the long history of clothing, it is precisely because of the rich imagination and original spirit of our predecessors that we have left us rich and precious wealth.
In the history of western fashion design, those famous iconic fashion designers are ingenious in redesign with their unique creativity and imagination. Especially in 1930s, Shapiro Reilly, an influential Italian female designer, designed her shoes as a button on her head and her pocket as a drawer. Her rich imagination, humorous image and bold and unique design style are highly praised by future generations.
3. Mastery of styles, colors and fabrics
Style, color and fabric of clothing are the three basic elements of clothing design.
The style of clothing is the external contour modeling and component detail modeling of clothing, and it is the basis of design change. The external contour modeling consists of the length and latitude of the garment, including waist line, skirt length, shoulder width, hem looseness and other elements. The most common contour shapes are "A", "X", T, H, O and so on. The external contour modeling of clothing forms the lines of clothing, which directly determines the popularity of styles. The modeling of parts details refers to the design of collars, sleeves, pockets, cutting structures and even pleats, zippers and buttons.
The color change of clothing is the most striking part in the design. The color of clothing is the easiest to express the design feeling and is easily accepted by consumers. Hot red, hearty yellow, quiet blue, holy white, plain gray and hard black, each kind of clothing color has rich emotional representation, giving people rich connotation association. In addition, color has the feeling of light, strong, cold, soft and hard. Of course, color can also remind us of taste and smell.
Mastering and using the characteristics of clothing fabrics is an important condition for immature designers. Designers should first understand the differences between the thickness, softness, smoothness and smoothness of fabrics, and carefully understand the differences between styles and brands through different drape, luster, clarity, heaviness and different elasticity and drape of fabrics, and use them flexibly in design.
The perfect combination of fabrics with different textures and textures can better show the designer's artistic foundation and taste. The various shapes of clothing styles are not only shown in the design drawings, but also realized by different fabrics and cutting techniques. Only by mastering and using fabric design skillfully can we be handy.
The style, color and fabric of clothing are indispensable, which is the basic knowledge that designers must master. The mastery and application of basic knowledge such as styles, colors and fabrics can also reflect a designer's aesthetic taste, taste and artistic skill to a certain extent.
4. Understand structural design, cutting and sewing.
The study of structural design and cutting technology is also the basic knowledge that fashion designers must master. Structural design is a part of style design, and all kinds of shapes of clothing are actually completed by cutting and changing the size itself. If you don't understand the fabric, structure and cutting, the design can only be "an armchair strategist". Don't think that structural design and cutting in the company are the business of printing masters. A designer who can only draw pictures but can't print is definitely not a perfect and mature designer. Without understanding the pattern and structural changes, the design will be unreasonable, immature and even impossible to achieve.
In the 20th century, many masters directly started with the cutting and structure of clothing, and regarded these as very important design languages, such as Valencia Card, Longman, Vionett, Sanben Yaosi and so on. A careful study of the works of the masters shows that the structural design of clothing is rich in connotation and unique in expression, and its deep, implicit and unobtrusive style is worth savoring. If we are not proficient in cutting and structural design, our appreciation of the works will only stay on the surface, and the design can only be an empty shelf, which cannot stand scrutiny and inspection.
Sewing is also the key to fashion design, and all kinds of sewing skills and methods we don't know will also affect our study of structural design and cutting. The way and effect of sewing are also part of the design. Different sewing methods can produce different appearance effects and even special texture effects. Some designers use "sewing effect" as a design language to try new effects, which is very popular in sincere design. This requires designers to be familiar with all kinds of processing equipment and special parts of garment sewing in the garment industry, and familiar with the processing technology of knitting and weaving, so as to be handy in design and application.
5. Understand the theory and history of fashion design.
The primary stage of fashion design is to master some basic technologies and skills. A successful fashion designer should have a design mind and keen creative thinking. It is not enough to master the basic skills and draw beautiful renderings. Fashion design major in art colleges offers clothing theory courses. Through these courses, students can learn about Chinese and foreign art history, design history, costume history, costume aesthetics and other theoretical knowledge, at the same time, they can broaden their horizons, broaden their design ideas and stimulate design inspiration.
In particular, learning the history of Chinese and foreign clothing development, its long-standing clothing evolution can provide us with a lot of design inspiration. Ancient Egyptian style, ancient Greek style, Gothic style, Baroque style and Rococo style can be seen everywhere in the works of modern fashion masters. Only by understanding the history of Chinese and western clothing development and the evolution of modern clothing can we base ourselves on modernity in the history of design and predict the future. Understanding the changes in the development history of Chinese and western clothing will also help you understand the differences between Chinese and western clothing, and let yourself know how to face western clothing as an oriental fashion designer, how to embody national style in design, and how to win a place in the world clothing stage.
6. Master the history of clothing development in the 20th century and master the style.
Understanding and mastering the history of clothing development and the styles of masters in the 20th century is a shortcut to become a fashion designer. From Chanel in the early 20th century to Gariano in the early 20th century, every designer left us with eternal beauty in the history of clothing: elegant and romantic low-waisted backless dresses in the 1920s and 1930s; Elegant and rich high fashion in 1950s; Rebellious and weird hippie/punk costumes in the sixties and seventies; In the 1980 s, broad shoulders and loose masculine professional women's wear; Charming lace and perspective clothing in the 1990s ... Only by studying the development history of clothing in the 20th century can we understand the design style and artistic expression of the masters of that era and learn from our own clothing design.
In 1980s and 1990s, German designer karl lagerfeld was the chief designer of Chanel Company. In order to reverse the predicament of Chanel Company at that time and inject new vitality into it, karl lagerfeld first became familiar with the design style of Chanel brand, so that he could write a paragraph silently and explain every style in Chanel's decades of history. After fully understanding Chanel's style and design history, karl lagerfeld changed the dullness and monotony of Chanel suits, and launched a soft and sexy Chanel suit in the 1990s, which revived Chanel clothing and won the love of young women again, thus restoring the former vitality of Chanel brand.
It can be seen that every designer has to make considerable efforts to make the designed works recognized and successful.
7. Understand marketing and consumer psychology.
A successful designer must first succeed in the market and standardize his design style and route according to the brand positioning of the enterprise. Karl lagerfeld is also the chief designer of three internationally renowned brands such as Chanel, Fendi and Crowe. When planning and designing for each brand, he publicized three different brand styles with the brand positioning as the criterion, and was known as a "genius designer".
Fashion designers should finally show their value in the market. Only by truly understanding the purchasing psychology of the market and consumers can we grasp the real market popularity (not the rational trend promulgated in fashion magazines). The perfect combination of design and technology, with appropriate marketing channels, will be transformed into commodities through sales and accepted by consumers, truly reflecting its value, and then the whole process of fashion design can be successfully completed.
8. Computer skills
With the continuous penetration of computer technology in the field of design, computers have become the most effective and fastest design tools in the hands of fashion designers. Especially in some more formal clothing enterprises, the application of design, printing and printing software such as fashion design CAD and fashion design CAM is very popular, and embroidery patterns and printing patterns are also completed by computers.
As an advanced modern drawing tool, computer has rich expressive force and extraordinary potential. Mastering and using computer drawing software in clothing design and fabric and pattern design is not only the need of daily design work, but also the taste and fun of being a "modern designer".
9, observation and professionalism
As a fashion designer, it is very important to have a keen observation of clothing. Because fashion design education places too much emphasis on the training of basic skills and techniques, students often lack market awareness, clear thinking, keen observation and overall thinking ability, and often cannot adapt to the work of designers quickly after graduation. How to design a brand depends on the designer's strong comprehensive ability and keen observation of clothing, which requires not only technical creativity, but also rational thinking, to analyze the market, find the right position, operate in a planned way and promote the brand purposefully. Then, how to make your brand have style and make the target consumers wear fashion; How to attract your customers, expand market share, improve brand taste, increase design content, gain greater added value and create brand effect are the basic qualities and skills that fashion designers should possess.
Being engaged in the fashion design industry also requires professionalism, not only as a livelihood, but also as a profession to pursue and love. In fact, the word "love" is not excessive at all. Only by devoting yourself wholeheartedly and working hard can you finally get rich returns. Actually, everything is the same. Chanel began to design millineries in the early 20th century, and has since embarked on a long road of fashion design. In the next 50 years, she has been active on the fashion stage as a fashion revolutionary, and she has been busy with her own design until the last moment of her life in the 1970s. ...
Fashion designers directly design products and indirectly design personality and society. With the progress of science and civilization, the means of human art design are also developing. In the information age, the way of human cultural exchange has changed greatly compared with before, and the strict industry boundaries are weakening. The imagination of fashion designers quickly broke through the ideological imprisonment and was released in various forms. Novel, mysterious, abstract visual images and extreme colors appear in amazing contrast, so we have to adjust our eyes to adapt to the new scenery. There are more and more manifestations of costume art, and sometimes it is more mysterious. How to look at the art of clothing, appreciate and feel the language of clothing itself has become an "eyeball war" in the "attention" economy in the network age. Fashion design should have strong aesthetics and values. Since the designed clothes should be worn in life, they should be beautiful and fashionable, but also low-key and elegant, so that the clothes will not fall behind, so a designer should forget that he is himself in the process of designing clothes, but design what he wants to express.