Using network information to establish an open and transparent credit evaluation system. The basic principle of Taobao's credit evaluation system is that after the transaction is successful, both parties give each other a credit evaluation.
trading platform
In order to solve the payment problem of C2C website, Taobao has created a technical platform of "Alipay service". It is an identification service jointly launched by Zhejiang Alipay Network Technology Co., Ltd. and the public security department. The launch of Alipay has solved the worries that buyers can't get the purchased goods or get inferior goods that are inconsistent with sellers' online statements. At the same time, it also solves the seller's worry that he can't get the money by delivering the goods first.
safety system
Taobao also pays attention to the construction of integrity and security, and introduces a real-name authentication system to distinguish between individual user authentication and merchant user authentication. These two certifications need to submit different materials. Personal user authentication only needs to provide identification, and business license is also required for business authentication. A person cannot apply for two certifications at the same time.
Online shop transfer
It was learned from Taobao that the online entrance of "online shop transfer" was officially opened on July 24, 2003+2065438, which means that online shop operators can apply for "transfer" to the platform as long as they meet some necessary conditions in the future. After the transfer, the reputation of the online store remains unchanged, and all business activities are uniformly retained. At the same time, Taobao also has certain restrictions on both sides of the store transfer. For example, various service agreements signed by the original store will be undertaken after the transfer. [12] Hot Event Editing Security Event
Taobao, a subsidiary of Alibaba, believes that WeChat has imposed some restrictions on the marketing of Taobao products and Taobao sellers on WeChat, and then its official banned WeChat marketing accounts on the grounds that sellers used WeChat marketing to harass users, and pointed out that WeChat has trading risks.
Alibaba once again shot and heavily encircled the QR code. According to its announcement, Taobao will completely block external QR code pictures within one month. Taobao, which has been sent out and contains two microcode pictures, is given a one-month rectification period. After September 20 13 10, if the merchant releases the second microcode picture of the external chain, it will be regarded as spam.
Taobao explained in the announcement that it found that some sellers used the new form of two-dimensional code pictures containing external websites to bypass Taobao's normal transaction process or management system, so as to achieve the purpose of publishing advertising information or even fraud, which had a great impact on consumers' protection of the transaction security of their platforms. This statement is exactly the same as what Ali said when he blocked the WeChat account. At that time, Ali also said that we found that some sellers used WeChat marketing application to harass users, which seriously affected consumers' feelings. Some sellers even use this application to guide the whole transaction process out of Taobao's secure payment system, exposing consumers to potential transaction risks. [ 13]
taobao university
taobao university
taobao university
Taobao University is a "one-stop service" for online merchants to meet this demand. Its students include enterprise-level online merchants, middle-level grassroots, leaders of traditional enterprise transformation e-commerce, teachers and students majoring in e-commerce in colleges and universities, and entrepreneurial online merchants, and most of the courses are real "practical" content, which effectively improves students' comprehensive ability of e-commerce. Perfect training courses covering all online business groups have been gradually formed, including "Lighting Taobao Road" for small and medium-sized sellers, "E-commerce Special Training Camp" for middle-level e-commerce, "Elite E-commerce" and "E-commerce Internal Trainer" for grassroots e-commerce professionals, as well as "Traditional Enterprise Entering E-commerce President Class" and "E-commerce MBA" training courses for core e-commerce executives, which have effectively improved students' comprehensive e-commerce ability.
By the end of 20 13 and 1, Taobao University has cooperated with more than 200 universities across the country and exported more than100000 professionals for the e-commerce industry. In 20 12, Taobao University held eight teacher trainings in Xi, Fuzhou, Hefei and Hangzhou, and trained more than 400 college teachers, which promoted the e-commerce education in colleges and universities from theoretical teaching to practical teaching. Among them, 8,000 people passed the special examination of e-commerce platform operation and jointly held 43 Alibaba special classes with 22 universities.