And in essence, the two are really similar. Since the media sells intangible "content", as for online stores, they sell tangible goods.

But in either case, because they all have the attribute of this "net", it is inevitable to discuss this topic about the platform.

Since the media, we must first figure out which platform is more suitable for our own play, especially online stores.

This question is not "stupid". This is very important.

The "what" here is not just that you need to know how many platforms can be installed in the country, but these real "options" when we make a choice.

The vast majority of platforms are not recommended for novice sellers to try, because these platforms are basically not guaranteed, and they are often full of "routines".

Therefore, it must be clear that your options should only have some formal mainstream platforms, and among them, I also focus on them.

Here are some examples of these platforms, namely:

Taobao, Tmall, Micro Store, Pinduoduo.

Don't be surprised, I only recommend these to you. The reason is, I emphasize again, novice shopkeepers must not rush. I don't even recommend Tik Tok's shop. The reason is that as a novice, the first thing you need to know is not the so-called "tricks", but the "rules of the game".

You don't need to know about those dazzling marketing methods. You make the rules and principles clear first, and then we will advance.

Therefore, products that focus on marketing methods like Tik Tok are really not suitable for novices. You may have invested more than your supply in the early stage.

Now that we have made it clear, novice shopkeeper, you only need to choose one from Taobao, Tmall, Micro Store and Pinduoduo.

The next step is to choose which platform to open your first online store on according to the principles summarized for everyone.

A. Taobao.com

If you are a manufacturer, but you don't have your own brand, or you already have a certain supply channel, but the channel is not big. At the same time, you have some money to invest in the early stage, so I suggest you open a Taobao shop.

Some people say that Taobao's traffic is too small now, and it basically depends on the cat, but you have to understand that as a novice with low primary level, Taobao's traffic is definitely enough for you to play, because:

After all, Taobao.

Tmall department store

If you are a manufacturer, a brand, and have hundreds of thousands of funds (Tmall has to pay a high deposit, and the store basically needs a special team to operate), then even if you are a novice, I strongly recommend that you directly open a Tmall store. Although the investment is large, remember that there is no essential difference between offline and online. If your product has a certain offline foundation, you are a brand and a manufacturer, and the chain can be controlled by yourself. Of course, you should choose Tmall. On the one hand, the traffic is still the same, on the other hand, it can definitely expand the influence of offline.

C.micro shop

If you don't have your own channels, if you are not a producer, and if you have little spare money, then I suggest you do "small business" in the micro store now.

It's not that you can't do big business in a micro store, but in this case, your only capital is your "circle of friends".

This is suitable for college students or small white-collar workers. It is a good choice to choose products slowly, accumulate some sources of goods, and then put them in small shops and promote them through social circles.

In this process, with experience and funds, I will try to open a Taobao shop.

D. pinduoduo

This standard is relatively simple. If you are a manufacturer, if your products are fast-moving consumer goods, the price can be kept low. Congratulations, you are completely in line with Pinduoduo's tonality, because this is a paradise for low-priced products. It used to be, in fact, it still is. As for the future, we can see that Pinduoduo is also moving closer to a higher level, but this process should still be very long.

The above is a concise summary of the principle of choosing which platform to open the first online store. You can make a reference. If you have anything to say, you can look at the comments section.

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