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General situation and course characteristics of marketing specialty in Northwestern University in the United States
Northwest University's marketing major ranks first in the United States in terms of its popularity and reputation in the industry, and its geographical location is very convenient for employment. Let's take a look at the marketing professional analysis of Northwest University with 86 me. Project introduction

The integrated marketing major of Northwest University is located in Medill Media College. As a well-known media college in the United States, this college has trained many well-known journalists and political activists, including Elizabeth? Bumiller, Vincent? Raffray and Colleen? Danielle, Rachel? Nichols, Michael? Wilbern, etc. And this kind of postgraduate education is an education that constantly leads the innovation in the field of marketing.

Students cooperate with top multinational companies to gain strategic and quantitative skills, and pay attention to consumer analysis. In today's complex global market, in order to influence consumers and establish business, we should cultivate students' skills in traditional digital media. In addition, the project also includes six branches: brand strategy, content marketing, digital interactive marketing, market analysis, media management and strategic communication. Students can choose their favorite direction for in-depth study.

This project is integrated media marketing, which is different from other marketing projects. IMC focuses more on advertising, public relations, media and so on. In the future, I will either go to 4A or go to the media department of the enterprise, mainly to do advertising planning and publicity, or it will involve a public relations crisis; Traditional marketing projects also include product pricing, product channels, supply chain and so on. It can be seen that the employment direction of this project is still very different from the traditional marketing project.

course features

Full-time students can complete the project in just five semesters (15 months). The total credits of the project are 18 credits, and 15 credits must be academic courses, 5 compulsory courses and 10 elective courses. The remaining 3 credits are summer programs. Core courses include consumer insight, marketing management, financial accounting, statistics and market research, and integrated marketing communication strategic process.

At least five elective courses must be under integrated marketing. Although the project has six branches, elective courses do not require a branch, so you can choose freely. Branches are mainly for the employment of students.

Admission characteristics

Both GMAT and GRE are acceptable, and there is no minimum score requirement. There is no minimum score requirement for TOEFL, and there is no relevant information for IELTS. However, according to the admission information given by the school, there are no admission cases with TOEFL lower than 100. It is recommended to apply for GPA3.5+, TOEFL 105+, GMAT730+ and GRE325+.

There is no mandatory requirement for the applicant's background, but the background of most students admitted is media, advertising, marketing, business, economics and journalism. The project expects the applicant to have good academic ability, excellent communication and analysis ability, teamwork ability and other comprehensive abilities.

The average working age of admission is 26 years old, so work experience is not mandatory, but two-thirds of the students admitted have relevant work experience. In addition to high-value internships, it is also recommended that fresh graduates have excellent academic ability.

There must be an interview for the project, which is inevitable for every student. Different interviewers will have different questions, but in general, the interview pays more attention to two aspects, oral English and work experience. Therefore, for fresh graduates, it is suggested to accumulate some marketing-related cases so that they can have something to say during the interview. In addition to the above related conditions, this project also requires students to do score certification, and WES score certification is recommended.

Employment analysis

The project does not give specific employment information, but with the reputation of Northwestern University, the superior geographical location of Chicago and the current demand for talents in the job market, the employment rate of the project is definitely not to worry about, and the project has a perfect employment service system, and career counselors will guide students by telephone, email or on-campus meetings. If you are not at school, you can also give guidance by phone or email. And in order to guide students conveniently, the school has established the Master of Integrated Marketing Communication MDLLK, a career management system specially designed for Medill students.