Marketing majors in universities study management, microeconomics, macroeconomics, management information system, statistics, operational research, accounting, financial management, marketing, economic law, consumer behavior, consumer psychology, international marketing, market research, basic accounting, financial introduction, enterprise sales planning, commercial banking practice, human resource management and so on. Expand data market research and forecast, distribution channel management, bank marketing, service marketing, customer relationship management, pricing management, modern marketing technology, marketing innovation, advertising theory and practice, finance and taxation, public relations, advertising communication, promotion management, business etiquette and business negotiation.

Graduates majoring in marketing should have the following knowledge and abilities:

Master the basic theories and knowledge of management, economics and modern marketing;

Master the qualitative and quantitative analysis methods of marketing;

Strong language and writing skills, interpersonal communication skills and basic ability to analyze and solve practical marketing problems;

Familiar with Chinese marketing principles, policies and regulations, and understand the practices and rules of international marketing;

Understand the theoretical frontier and development trend of this discipline;

Master the basic methods of literature retrieval and data query, and have certain scientific research and practical work ability.