1. There are a lot of people near the campus, and people who buy milk tea every day are also in an endless stream. Therefore, the operating pressure of tea shops around the campus is not great, and there is a steady stream of passengers every day.

You can open a small storefront without too much capital investment. Generally, universities are near the suburbs of cities, such as university towns, and the rent is not high. Tens of thousands can be put into operation, which can save a lot of money for venture capital.

3. The campus work and rest are regular, the class time will be relatively free, the class will be busy, and the consumption will be concentrated at several time points, so that the tea shop will have enough rest time and the employees will not need to recruit too much.

Disadvantages are as follows:

1. For milk tea shops, the business area of milk tea is limited, so the range of services they can provide is also limited. Some students who open new stores don't know much about their basic situation, such as taste, which affects sales to some extent. The seasonal consumption of milk tea is obvious, which can not reach a good consumption quota. Competitors have fixed consumer groups and corresponding business measures. Milk tea is also very replaceable, and students can choose a wide range of fields.

2. Because the business of the school's milk tea shop is relatively good, the store decoration is generally simple, the variety of milk tea is limited, and the product development is not innovative and lacks characteristics. There is a single variety of milk tea, and because of the existence of winter and summer vacations, campus milk tea shops often miss it in winter and summer seasons, which is greatly restricted by seasons.