(1) The threshold of live broadcast platform is gradually increasing. As more offline economy shifts to online, there are more and more live broadcasts. The rise of this new industry has lowered the original threshold. Therefore, the platform has begun to set a certain threshold and needs a certain number of fans. At the same time, it also limits the flow of unknown accounts and exquisite content. The threshold of the live broadcast platform is gradually increasing, and the drainage needs a certain cost.

(2) Lack of economic support. The opening of a live broadcast involves the selection of goods, equipment preparation and network stability testing, screening of live broadcast content, inventory confirmation, customer service answers in the later period, product packaging, ordering and receiving orders, delivery, transportation and after-sales service. All these require a lot of financial support and expenditure of manpower and material resources, which is a great challenge for college students.

Live broadcast with goods means that the entertainment live broadcast industry is constantly changing while carrying goods. The reason for the live broadcast with goods is the rise of e-commerce, which has caused some people in the entertainment circle to follow up and evolve.