Fashion design and design. engineering

Training objectives

Clothing design and engineering majors train senior engineering and clothing design talents in the fields of clothing style design, clothing pattern and technology, clothing digital technology application, clothing materials and functional protective clothing development; And senior garment management talents engaged in the fields of garment industry economy, garment marketing, commodity inspection and trade, brand management and operation.

main course

Clothing technology, women's clothing structure design, men's and children's clothing structure design, three-dimensional cutting, clothing style design, industrial paper design, clothing materials science, clothing ergonomics, clothing production management, clothing marketing, clothing factory design, clothing market investigation and prediction, clothing commodity planning, international trade, etc.

Practical link

The major of fashion design and engineering emphasizes the cultivation of students' practical skills through engineering and technical links such as material performance and structure experiment, style design practice, pattern technology practice and fashion technology practice. It has functional protective clothing research center, clothing human science research center, clothing CAD/CAM research center and other research institutions, as well as clothing industry production laboratory, clothing fabric testing laboratory, clothing sewing technology laboratory, clothing digital laboratory and other facilities. At the same time, make full use of social resources, strengthen multi-directional cooperation with the government, industries and enterprises, and set up off-campus internship and scientific research bases in Youngor Group, Blue Ocean Group and Rongzhihua Group.

Occupational characteristics

Fashion design and engineering specialty has the characteristics of mutual penetration of engineering technology and artistic design, and the intersection of fashion science and other engineering disciplines. It is one of the earliest clothing disciplines established in colleges and universities in China, and has formed a talent training system at three levels: bachelor, master and doctor. Fashion design and engineering discipline is the only national key construction discipline and national characteristic discipline of college clothing industry in China, the key construction discipline of Shanghai universities and the "2 1 1 engineering" key construction discipline of the Ministry of Education.

Donghua University's clothing design and engineering have always ranked first among similar disciplines in China, and the clothing design and engineering specialty ranks first among similar disciplines in China. With the United States, Britain, Japan, South Korea and Hong Kong and other countries and regions have close cooperation.

Employment destination and employment rate

The employment direction of graduates is government departments in the field of clothing, domestic and foreign brand enterprises, universities and foreign-funded institutions. Engaged in clothing style and pattern design, clothing digital technology development and application, brand planning and commodity planning, retail management and international trade, marketing and management, production line organization and process management, quality control and finished product inspection, functional protective clothing research and development.

Art design major (clothing art design direction)

Art Design (Fashion & amp Design)

Training objectives

Adhere to both theoretical teaching and design practice, the discipline of fashion art design and fashion engineering intersect, and combine teaching with society and market to cultivate senior professionals who can engage in fashion design and planning and fashion research. This major focuses on the cultivation of design creativity and hands-on production ability, so that students have strong market design awareness and market competitiveness after graduation.

main course

Basic courses: sketch, color painting, plane composition, color composition, three-dimensional composition, basic pattern, art history.

Specialized courses: clothing painting techniques, clothing style design, structural design and clothing technology, hand printing and dyeing, clothing color, clothing accessories design, clothing social psychology, clothing history, clothing materials science, clothing CAD, clothing production and marketing management, fashion photography. Among them, clothing design (1-6) series courses are national-level excellent courses.

Graduates should have the following knowledge and abilities:

1. Master basic skills such as painting, color application, photography, fashion illustration techniques, computer-aided design, clothing history and pattern design.

2. Master the theoretical knowledge of social psychology, aesthetics, consumer psychology, marketing and other humanities and natural disciplines related to this major.

3. Have a keen ability to capture the market and apply it to design.

4. Skillfully use the professional knowledge of this major, and have the professional design ability to design women's clothing, men's clothing, knitted clothing and fur clothing.

5. Master the knowledge of professional design related to playing board and making.

6. Cultivate independent design ideas and innovative talents.

7. Have the ability to run a personal design studio and participate in brand design, planning and brand management; Can be engaged in fashion design, design director, design management.

Practical link

Practical courses include clothing laboratory production, market research, professional practice, design practice, graduation research, graduation design (thesis) and so on. Clothing laboratory production is mainly to complete the physical production of clothing, including men's and women's clothing and three-dimensional cutting, from simple to complex. Market research is mainly aimed at the clothing market to understand the market development trend and law. Professional practice is divided into short-distance practice and long-distance practice, mainly to understand clothing culture and customs, as well as folk customs, to provide design inspiration and accumulation for clothing design. Design practice is an internship in clothing or related companies, which lays the foundation of clothing design and work experience for future work. Graduation research and graduation design (thesis) are the main contents of graduation stage and the summary of four years' study.

Occupational characteristics

Relying on the advantage of being located in the international metropolis of Shanghai, this major insists on paying equal attention to theoretical teaching and design practice, the intersection of fashion art design and fashion engineering, and the combination of teaching and society and market, so as to cultivate senior talents engaged in fashion design and planning and fashion research, and gradually form the school-running characteristics of adapting to social needs, emphasizing creativity, emphasizing market and emphasizing practice. After four years of systematic professional study, students can master the basic theory, basic professional knowledge and basic professional skills of fashion design, understand the design concept and master the design method. This major emphasizes the close combination of theory and practice, making students familiar with the whole process from inspiration to expression, from painting to modeling, and the timely information of international fashion runs through the course. Master the basic operation knowledge of clothing enterprises and clothing market, as well as the basic methods of grasping fashion trends and forecasting fashion. Therefore, students majoring in fashion design are welcomed by major fashion brand companies. After more than 20 years' efforts, this major has formed considerable influence at home and abroad, and established communication relations with more than a dozen foreign fashion design colleges, and more than a dozen famous clothing enterprises at home and abroad have become our practice bases or provided in-kind sponsorship.

Employment destination and employment rate

After graduation, students mainly work in clothing brand companies, clothing design companies, clothing colleges, uniform companies, clothing foreign trade companies, clothing image design companies, service and sales companies, fashion media (magazines, newspapers, TV stations) and fashion-related companies and manufacturers, engaged in clothing design, clothing design education, image design, fashion editing, fashion management and sales. The employment rate of this major has remained at 100%. Basically engaged in design and clothing brand management in well-known domestic clothing brand enterprises.

Art design major (direction of environmental art design)

Art design (environmental art design)

Training objectives

This major pays equal attention to theoretical teaching and design practice, the infiltration of art and engineering technology, and the combination of teaching with society and market. By studying the basic theory and design method of environmental art design, students can master how to coordinate the relationship between beauty and technology, space and structure, technology and materials, natural ecology and humanities and social sciences through design, and cultivate their creative thinking ability and design expression ability. They pay equal attention to theory and practice, have high artistic design literacy, and can engage in senior design and management talents in indoor and outdoor environment, landscape design and various architectural planning.

main course

Painting foundation, composition foundation, expression technique, computer-aided rib design, engineering drawing, environmental art model, architectural design, interior design, landscape design, environmental facilities design, gardening design, interior furnishings design, urban design and planning, etc.

Practical link

Sketch practice, professional investigation, design practice, graduation design. Pay attention to social practice and cultivate students' ability to analyze and solve problems. Seek a development model that keeps pace with the social market and keeps pace with the times.

Occupational characteristics

Environmental art design is a new frontier discipline. It is the synthesis of time and space art, and the design objects involve various fields of natural form and humanistic social environment. It is a major closely related to people's life, work and living environment. Supported by fine arts, design art and architecture, this major crosses with other related disciplines, and establishes a school-running mode with equal emphasis on theory and design practice, infiltration of art disciplines and engineering technology, integration of teaching and market, and student success as the center. Strive to cultivate environmental art design and management professionals with international cultural vision and meet the requirements of new economy, new thinking and new space development. At the same time, the professional construction will gradually expand in two directions: interior design and landscape design.

Employment destination and employment rate

Graduates of this major have great social needs and broad employment prospects. Since the establishment of this major, the graduates' creative thinking ability and the theoretical and design ability of environmental art design have been well received by the society, and the employment rate has reached 98% for many years. Graduates mainly hold important positions in major design institutes, universities, architectural decoration engineering companies, real estate companies and exhibition companies, engaged in design, teaching, scientific research and management. There are also many students who start their own businesses and set up their own professional companies.

Art design major (industrial design direction)

Art design (industrial design)

Training objectives

Through the industrial design teaching platform combining classroom learning with social practice, students are trained to systematically master modern design theory knowledge, skillfully use professional design methods and skills, and have the ability of innovation, aesthetics, performance and planning, so that graduates have the possibility of multi-field employment and sustainable development; Not only in the field of industrial design, but also in the fields of media, fashion, environment, arts and crafts, etc., who are engaged in product design, R&D or design management.

main course

Basic design courses: painting, Chinese and foreign art history, graphics, engineering foundation, computer-aided design, expression techniques and other courses;

Basic design courses: basic design series courses, ergonomics;

Professional courses: product design series, environmental facilities design, fashion design series, market and consumer psychology, design practice, graduation design, etc.

Interdisciplinary course: Visual design series courses and environmental art design series courses.

Practical link

Computer operation, market and social research, professional investigation and folklore collection, enterprise practice, design and production, graduation practice, etc.

Occupational characteristics

This major relies on the unique subject background of Donghua University, enjoys the resources inside and outside the school, and focuses on fashion product design. Professional courses are set in different directions: product design courses involve information products, household appliances, transportation, environmental facilities, home furniture and so on. Fashion product design courses include jewelry, shoes and hats, bags, crystal modeling, glasses and other popular product designs. Chinese-foreign cooperation or school-enterprise cooperation teaching in some courses: product design course is taught in cooperation with foreign universities, jewelry design course is taught in cooperation with Italian enterprises, experimental bases inside and outside the school are used for cooperation teaching, and crystal modeling design course is taught in cooperation with Swarovski; Some engineering courses are undertaken by well-known enterprise engineers. In addition, the course content intersects with sub-disciplines and related disciplines such as clothing, visual communication, environmental art, materials and engineering.

Employment destination and employment rate

The employment destination of graduates is mainly in large Chinese and foreign enterprises, design companies and domestic universities, and some students start their own businesses. The specific work content is generally enterprise or company designers, design management, market development, etc. Some students will also find jobs in other related industries or choose to study abroad and apply for graduate students. The employment rate of previous graduates is above 98%.

Career prospects

With the rapid development of national economy, the continuous upgrading of industry and the continuous improvement of people's living standards, industrial design has become an indispensable role in today's society; The Eleventh Five-Year Plan with innovation as the core made by the state indicates that the industrial design specialty with creativity as the center has an unprecedented broad prospect. The nature of industrial design as a comprehensive discipline, coupled with the orientation of general education for undergraduates, determines the compound training process of this major across knowledge platforms, which makes it possible for graduates to choose jobs in many fields. In the past, most graduates were engaged in design, research and development or market planning in large, medium and small Chinese-funded, foreign-funded and joint ventures, and cross-disciplinary employment was also common. In addition to product design companies, they are also employed by design companies specializing in environment, vision, advertising, animation or exhibition. There are also some students who continue to study and then enter the teaching unit.

Art design major (textile art design direction)

Art design (textiles and clothing; Art design)

Training objectives

Pay attention to the organic unity of systematic knowledge and concrete practice, pay attention to the close combination of tradition and fashion, and integrate into the international textile fashion trend on the basis of absorbing the rich cultural and historical materials of this major, so as to enhance and strengthen the unique design concept and diversified innovative expression of this major. Cultivate senior professionals involved in textile art design, such as clothing, living furnishings, public use and exhibition space.

main course

Basic modeling, Chinese and foreign classic patterns, history of dyeing and weaving patterns, professional technology and technology, computer technology and application, printed fabric design, jacquard fabric design, clothing and fabric thematic design, weaving art and wall decoration design, indoor textile thematic design, textile frontier courses, etc.

Practical link

This major has set up laboratories such as printing and dyeing, hand painting and computer digital ink-jet printing, which can be combined with the course practice of "professional technology and technology" to assist learning. At the same time, it also offers practical courses such as professional sketch, professional investigation, fabric fashion trend investigation, market research and design practice, graduation investigation and so on. And establish cooperative relations with factories, enterprises, companies and institutions in social related fields.

Occupational characteristics

This major emphasizes the organic unity of system knowledge and concrete practice, and attaches importance to the close combination of tradition and fashion. Pay attention to cultivating students' professional artistic quality and practical application ability.

Employment destination and employment rate

Textile research institute, home textile design company, clothing fabric design company, design education industry, textile fashion studio, etc. , engaged in the artistic design of textile production and related research and management. Employment rate of graduates 100%.

Art design major (comprehensive art direction)

Art design (applied art)

Training objectives

Cultivate students with unique innovative ideas and diversified artistic expressions, and master many professional knowledge such as art design and production, art exhibition and planning, art professional education and art teaching management. This major emphasizes the cultivation of artistic innovation ability, so that graduates can become compound talents with strong adaptability to work and social competitiveness.

main course

Design sketch, Chinese and western painting art, mural design, plane composition, color composition, three-dimensional composition, sculpture, calligraphy, Chinese and foreign art history, materials and texture, modern comprehensive painting, pottery, metal art design, decoration design, art exhibition and market, appreciation of artistic works, digital art, professional sketch, etc.

Practical link

The main practical links of this major include computer operation, market and social investigation, professional investigation, graduation practice and so on.

Occupational characteristics

This major cultivates students with broad academic vision and dynamic and active thinking ability, and has solid comprehensive artistic theory accomplishment and comprehensive artistic creation skills. From the past full-time talent training to entrepreneurial and compound talent training, from the passive acceptance of comprehensive art professionals to the active attack of comprehensive art professionals.

Employment destination

The employment destination of graduates is mainly in the media communication industry, art galleries and cultural institutions. Planning and management of art fairs, art design companies and galleries. The specific content is generally the creation of works of art, the production of handicrafts and ornaments, artistic sculpture and so on. Art teaching and management in colleges and secondary art schools; Independent art planning and comprehensive art agency. Many modern new high-grade buildings and hotels have budgets for art funds. From the future, this is a big market, which provides broad employment opportunities for graduation.

If you are an art student, you can't apply for fashion design and engineering. Some people say that this has nothing to do with fashion design, but engineering.