College graduates who are about to enter the society. The thinking mode of college graduates is still immature, and their understanding of society is limited. It is also a way to find a job through textual research. It is worth noting that employers will not decide whether to accept or reject graduates because of how many certificates they have. People in HR are not stupid. They understand the gold content of the certificate in the hands of college students now, and they are interested in your training value in job hunting. Even if you pass the first level, the certificate does not necessarily play a decisive role.

In 2005, I interviewed a graduate student of a famous university in Beijing. She was sitting opposite me confidently with three quite weighty documents in her hand. According to common sense, this kind of certificate does not match her age and experience. Sure enough, I only asked two questions, and she was speechless. Now, in order to make a profit, training institutions have lowered the entry threshold for vocational qualification certificates. You may not know the situation, but HR people in the enterprise can know it very well. So, don't expect too much from the certificate, it can only help a little.

The second category, people with work experience. For these people, the certificate has a clearer direction, and a minimum principle is in line with their career planning. For example, the marketing certificate for the real estate industry and the human resource management certificate for HR. I met a boy with eight certificates in his hand, and he came here to apply, so I was stupid. There are all kinds of certificates, and the interview ends with three questions: he has no idea what he should do. Many certificates not only show that he loves learning, but also show that he is blind. I dare not use such employees.

Case: In 2007, a girl from rural Hebei came to apply. Of all the applicants I interviewed, she left the deepest impression on me. She is well aware of her advantages, and her career planning is practical and concrete. Although she only has a college degree, she is still a fresh graduate, so I hired her. According to her wishes, I arranged for her to be an administrative assistant. Later, she obtained the certificate of enterprise trainer and human resource manager according to her career plan, and her growth was amazing. Last year, she was employed by an energy group in Langfang. Her starting salary here is only 1300 yuan, and now her annual salary is 240,000.

Finally, I suggest that career planning is far more important than certificates. For an enterprise, a candidate who knows himself thoroughly is much more reliable than a bunch of people with uncertain certificates. As a habit, this thoroughness will bring faster and more direct benefits to enterprises for the following reasons: first, people who know themselves are often thoughtful and clear-headed, so-called self-knowledge; Second, such people have a strong sense of self-development and self-leadership, which can save the management cost of enterprises; Third, because you know yourself, the work you choose and engage in is often the direction of your career. It is easy to enter the role faster and play a role faster, which can not only save management costs, but also complete the running-in with enterprises as soon as possible and play a role to create benefits. And this is also the final choice of HR.