AIR JORDAN(AJ) series sports shoes are far ahead of other products in both sales volume and market demand, and set a higher design, innovation and functional benchmark for the whole sports shoes industry every year.
The core of this series of products lies in the combination of athletes and technology-Michael Jordan, the most dazzling superstar in basketball history, and the basketball shoes that accompanied the superstar through a brilliant career, which showed his unremitting pursuit of function, innovation and achievement.
Brand story
Air Jordan is a series named after Michael Jordan, the most famous NBA star in history. 1985, Michael Jordan was signed by Nike, a sporting goods manufacturer at that time, with a high salary contract, and Nike immediately launched the first sneakers named after Jordan.
That is, the first model of the Air Jordan series. Although this sneaker didn't have strange color matching and novel technology at that time, no one thought it would be the beginning of a myth.
The AIR JORDAN outsole features solid grip and excellent flexibility. The groove is designed to imitate the natural movement of human feet. Tom Luedecke of Jordan Brand explained, "Its weft engineering actually matches the footprint. We are looking for footprints, looking for the first place where shoe wear occurs, and the appropriate traction method. "
The proprietary knitting technology developed by Jordan brand is no different from the standard carbon fiber, but the size and shape are different. It provides moderate rigidity while allowing the foot to bend naturally.