The school is located in Beijing's cultural and creative industries-intensive area, with the national new media industry base and Starlight Film and Television City as the practice bases, and the cultural industry development characteristics in the area are obvious. Yufa Town, Daxing District, where it is located, is also the location of the second international airport in the capital, with broad development prospects.

The school has built a digital campus with advanced facilities such as laboratory, library, playground and experimental training center, unique architectural style and beautiful campus environment. Relying on the teachers of China Communication University, Central Academy of Drama, Beijing Film Academy, Central Academy of Fine Arts, Capital Normal University and key universities at home and abroad, the school has hired many famous scholars and artists at home and abroad to serve, teach and give lectures in the school.

According to the requirements of the school's training program, all students have to complete an internship abroad, and the internship fee is included in the tuition fee without additional payment. In 20 13, the school won the second prize of the seventh Beijing Higher Education Teaching Achievement for "building overseas teaching practice platform and cultivating applied talents".