He is currently the director, senior editor and executive vice president of the National E-sports Development Research Institute of the Central Radio and Television General Station. He has served as CCTV reporter, editor, producer, deputy director and director of the economic department; Deputy Director of the Comprehensive Office of China Radio, Film and Television Group and Director of the Large-scale Event Office; Director of CCTV Network Communication Center and general manager, editor-in-chief, chairman and party secretary of CCTV International Network Co., Ltd.; Director of the Development Research Center of CCTV; Director of Audio-visual New Media Center of Central Radio and Television General Station. He used to be the chairman of CCTV Market Research Company, CCTV Sofury Media Research Co., Ltd., and the vice president and secretary general of China Network Audiovisual Program Association.