College students are a group of individuals who have just passed the college entrance examination and have the most learning experience, but compared with social people, their other abilities are relatively lacking. College students are a relatively young group with strong innovative spirit. In this era when science and technology change the world, this group has the confidence and desire to challenge traditional concepts and industries, and this innovative spirit and values have become the main driving force for college students to start their own businesses.

Moreover, the biggest advantage of college students' entrepreneurship is that they can improve their ability, enrich their experience and increase their knowledge. The biggest attraction is to realize your ideal and prove your value through the success of starting a business. This has become an important employment path that the state and local departments attach importance to and encourage.

. The state and relevant departments not only issued corresponding supporting policies, but also frequently held national or regional college students' entrepreneurial competitions, established college students' entrepreneurial practice bases and set up college students' entrepreneurial funds, which opened the door for college students' entrepreneurship.