Lin Jingxin, a well-known public relations expert and enterprise crisis management expert, was invited as a crisis management consultant by China Mobile Communications Group Henan Co., Ltd. He used to be a media reporter, a senior manager of multinational enterprises, a strategic director and strategic consultant of many top public relations consulting institutions in China, and has rich practical experience and theoretical research in media communication, brand management and crisis public relations.

Career background: Currently, he is a researcher at the Institute of Public Communication of Sun Yat-sen University and a visiting scholar in journalism and communication at the Hong Kong Polytechnic University.

China Mobile Communications Group Henan Co., Ltd. is a special crisis management expert, a special information dissemination consultant of FTEI project (Sino-Dutch cooperation large-scale government project) of the Science and Technology Department of China Ministry of Construction, and the chief crisis management expert of global brand network. The proponent and practitioner of Chinese-style enterprise crisis management theory has managed many famous crisis events in the industry, and the monograph "Chinese-style enterprise crisis management". It has a wide influence in the industry.