Vision: to be the most grateful institution for thousands of students in their life journey. Mission: Universities make up for education and rejuvenate the country with talents. Purpose: Give full play to everyone's potential and ability: diligence-oriented, tenacious image: professional classic values: harmonious and win-win talent concept: job matching management concept: effective communication, trust team market view: grasp the pulse, lead the trend of life: gratitude, loyalty, diligence and professionalism: pursue strategic goals: build a platform for short-term goals, achieve medium-term goals of successful entrepreneurship, strive for progress steadily and achieve stability. To realize the strategic orientation of sustainable management: the first service concept of university-assisted education: Golden Cup and Silver Award are not as good as praise, and Golden Cup and Silver Cup are not as good as word-of-mouth management concept: pioneering and innovative, surpassing dreams, diligent and pragmatic, infection is better than imparting humanistic care, encouragement is better than assessing core competitiveness: marketing strength, quality service and cooperation emphasize credibility.