According to industry estimates, the number of online education users in China currently exceeds 1 100 million, and the market scale reaches several hundred billion yuan. A group of teachers from internet celebrities came into being, some of whom earned more than one million yuan a year. Why are they so popular? Why is online education popular in China?
The market scale is approaching 200 billion yuan, and the monthly income of teachers among network celebrities exceeds100000 yuan.
How big is the online education market in China? According to the data of Internet research organization iResearch, the online education market in China reached1560.2 billion yuan in 20 16 years, up by 27.3% year-on-year. It is estimated that the growth rate will continue to be around 20% in the next few years, and it will exceed 260 billion yuan in 20 19.
"At present, the market size of online education is about 654.38+07 billion yuan, with hundreds of millions of users." Wang Leyan, the founding partner of Puzzle Capital, who has long been concerned about "Internet+Education", said.
What is the income of online education teachers? Xue Zhaofeng, a professor in Peking University, is famous for his online column courses worth more than 30 million yuan, and this level of online celebrity teachers is rare. However, the interview found that it is not uncommon for teachers in online celebrities to earn 6.5438+10,000 yuan or even one million yuan a month.
An online course offered by a well-known middle school physics teacher in Beijing, one semester 1600 yuan, two and a half hours per week. There are more than 2000 students in the third grade alone, with a monthly income of more than one million.
Yang Yang's mother used to be a kindergarten teacher in Guangzhou. She shared the phonetic materials of reading English picture books with her son on the platform of litchi micro-class, and the click-through rate was very high. As a result, she created a series of parent-child parenting English courses, 15 of which were sold in 29 yuan and sold well online. Now, Yang Yang's mother's monthly income exceeds 6,543,800 yuan.
In addition, some commercial extracurricular tutoring institutions have also launched a large number of online celebrity teachers on their own platforms, and it is not uncommon for "10,000 people to have the same online celebrity class online". It is understood that the best 2% teachers in these commercial organizations earn 10,000 yuan.
Online celebrity courses are mainly based on extracurricular tutoring, and some teachers claim that "I can recite 1000 words in two days" to attract students.
The survey found that the most popular courses in online education are mainly concentrated in the field of basic education, such as one-on-one online English, and tutoring courses such as Chinese, mathematics and physics. According to expert statistics, classrooms in primary and secondary schools
You can find more than 10 online courses on any knowledge point in the world. Many people in the industry believe that under the general pressure of exam-oriented education, online education with course guidance as its core content will become a long-term future.
And stable rigidity requirements.
There are not only "independent teachers" outside the system, but also a considerable number of public teachers among network celebrities. It is a controversial phenomenon that front-line teachers participate in online education within the system. The relevant person in charge of the Ministry of Education said that in-service teachers in primary and secondary schools should not affect normal teaching by participating in paid online education. However, the relevant ban has not yet been promulgated.
Some teachers privately admit that although many cities prohibit public teachers from taking part-time jobs outside, they mainly prohibit taking part-time jobs in public institutions, and there is no strict investigation on online teaching. Compared with the monthly income of primary and secondary school teachers of 2000-6000 yuan, if online teaching is completely banned, a number of outstanding teachers may resign.
In addition, a considerable number of teachers among network celebrities have become popular by relying on the platform of training institutions. After recruiting outstanding graduates from famous universities, some training institutions have conducted intensive training and produced a group of teachers who are very popular in the market.
The survey found that training institutions rapidly expanded the number of students through online schools, and realized the industrialized assembly line production of education. Online training courses are generally advanced in content and usually aim at obtaining correct answers.
Various problem-solving skills. Although the purpose of the exam is very strong, the modular curriculum system, teachers' vivid and humorous talk, the interspersed animation videos and the method of paying attention to rewards have all improved the user experience. Some online courses are opposite to learning.
The attraction to students is obviously better than similar classroom teaching.
However, in order to attract students, some teachers of network celebrities use excessive or even absurd means. For example, claiming to be a master of memory and claiming that students can recite 1000 words in two days is actually turning English pronunciation into Chinese homonyms, making blunt association, misleading students' word pronunciation and violating the law of language learning.
Future online education should be diversified and quality-oriented.
Why are online courses popular? The first is convenience. A parent said that online "punching in", downloading homework to accompany children to complete, and then uploading it to WeChat circle of friends, can receive education without leaving home, saving parents and children.
I have a lot of energy to run remedial classes. In addition, online courses have solved the problem of shortage of high-quality educational resources to some extent. Famous teachers are scarce resources. Offline, only one person can face dozens of students. But online, he can
In front of thousands of people.
In addition, online education is cheap. On Taobao, we found that the video course of Siquan primary school Chinese 1-6 grade is only 29.8 yuan, while the video course of senior four primary school mathematics 3-6 grade is only 25 yuan. This is obviously better than the price of several thousand yuan a semester in many extracurricular counseling institutions.
Teachers among network celebrities are quietly influencing and changing the classroom teaching in offline schools. It is found that many education departments and schools have begun to study the course content and teaching methods of teachers among network celebrities, trying to learn from them.
However, most experts believe that online education is a form of education under the development of the Internet and will not have a great impact on the traditional school education model. "The content of online education is mixed, and the values advocated by some teachers are obviously' incorrect'. In addition, the tendency of content homogenization is serious. To put it bluntly, it is to move offline tutoring to the Internet. " Wang Leyan said.
In fact, a large number of online education, which focuses on extracurricular tutoring, is still an extension of the current extracurricular training boom. In 20 16, the market size of counseling institutions in primary and secondary schools nationwide reached 800 billion yuan. The existence of a huge extracurricular tutoring market is the deepest reason behind the popularity of online tutoring.
Xiong Bingqi, vice president of 2 1 Century Education Research Institute, said that the future development of online education depends on two aspects. One is the standardized development of the industry itself, including establishing entry thresholds, clarifying employment standards and strengthening industry self-discipline; Secondly, whether the education reform in China can implement high-quality quality education and establish a scientific and reasonable evaluation system.
Adapt to the development of the times.