202 1 year is an important turning point in the development history of teaching and training industry.
On 2021May 14, the Regulations on the Implementation of People's Republic of China (PRC) Private Education Promotion Law was revised and officially released;
202 1 May 21day, deliberated and adopted at the 19th meeting of the Central Committee for Comprehensively Deepening Reform.
Suggestions on further reducing students' homework burden and off-campus training burden in compulsory education stage, namely? Double reduction? Policy;
On 2021June 15, the Supervision Department of Off-campus Education and Training of the Ministry of Education was established;
General Offices of the General Office of the Central Committee of the CPC and the State Council jointly issued 20021July 24th? Double reduction? , opinions landed;
On 202 1 August1day, δ COVID-19 strain spread to 15 province 2 1 city;
This is the worst time and the best time, and everything depends on the choice of institutions! At the moment when the New Deal is frequent and the epidemic is not retreating, how can the transformation of education and training turn? Turn what? Appearance and environment, introspection, and then moving, are indispensable.
First, the appearance: take advantage of the new deal, return to the original heart, and win a new game.
What is the initial enterprise standard? It's not just about making money, it's more important to see the historical trend clearly, and it's important not to make mistakes and accumulate virtue for the people. Before? People make anything they need. Wuling Hong Guang, after that? Lose everything? Hong Xingerke, who is generous in disaster relief, is already a conscience enterprise, no matter great or not.
What is the current historical trend? Great changes have taken place in the past century. In today's alternative wars that affect the international community, the struggle between kingship and hegemony is in full swing. This war does not need a sword, but it is about people's hearts, integrity and execution. It is also tradition, tenacity, education, epidemic prevention, poverty alleviation, and real care for the weak, but ultimately it is inseparable from fighting for industries and enterprises.
On July 24, the state launched? Double reduction? The New Deal promotes enterprise transformation, which is not a one-size-fits-all approach of not wanting enterprises, but requires more enterprises, great enterprises and great entrepreneurs not to deviate from the direction to win the enterprise war, so that education can return to its original heart.
With the implementation of the policy, the transformation of scientific education institutions is inevitable, and the competition of quality education track is intensified.
On June 29th, the business scope of Tianjin New Oriental Training School changed. Change the business scope: increase language, art, sports, science and technology training, family education consultation and off-campus trusteeship services.
On August 5th, ByteDance discipline education brand made great efforts to lay off employees? It's late, but? . The business plans of Qingbei Online School and Guagualong Discipline were shut down, most employees were abolished, and other businesses were also adjusted.
On August 16, homework help officially launched three literacy class products: Deer Programming, Deer Art and Deer Learning Ability. Coupled with the Deer Writing which was launched at the end of last year and the Deer Eloquence which will be launched soon, homework help has five products on the track of quality education. In the next stage, quality education is one of the transformation directions of homework help.
Looking at the overall situation of the industry, the discipline transformation of teaching and training institutions is a foregone conclusion. Principals need to calm down, conform to the east wind of the New Deal, adjust their strategic steps optimistically and actively, let education return to the essence, and don't waste a crisis.
Second, introspection: don't rush to blindly follow, and master the scientific transformation methodology.
The person in charge of the disciplinary body need not be discouraged. Thanks to the times for your transformation, you can return to the essence of education and regain your original education. The heads of high-quality institutions should not be secretly pleased, but should be fully armed, fully upgraded, and actively respond to fierce and extremely fierce market competition.
According to Lang Pei, under the new requirements, the road to transformation is full of difficulties. Successful transformation is systematic, leaping and phased, and often involves a series of changes such as top-down ideas, organizations, processes and personnel capabilities. Relying on experience and intuition is no longer effective, but needs a scientific methodology.
0 1 strategic upgrading, strategic clarity is the primary task.
Facing the critical period of changing the development mode, optimizing the management structure and changing the growth momentum, we should conform to the teaching and training, rectify the contents of the New Deal, assess the situation, raise the major decision of transformation and development to the important level of enterprises, and make the task of comprehensive transformation the first priority of enterprises in the next three years.
02 operation upgrade, operation data is the strongest boost.
Facing the tide of transformation, it is very dangerous to exclude operational transformation because of the aging of knowledge and views. Operation upgrade, data operation can clarify the logic of school management and make professionals more professional; Establish an efficient organizational system to make implementation more powerful; Make weekly and monthly annual reports so that decisions can be based on them.
Product upgrade and product visualization are the core weapons.
Building a teaching and research service standard system, tapping the value of school products, creating a matrix of school-specific products, and making school products the core weapon of transformation are also one of the key elements for the school to win.
Development and upgrading, leaping development is the ultimate ideal.
Clarify the joining mode and let the school break through the development path quickly. Joining development route, successful joining case display, school joining brand manual, etc. There are dry goods, tools and cases to help the organization transform and develop.
Note: Longpei Group's "Full-dimensional Upgrade Practice Course of Teaching and Training Industry Operation and Management" online course learning content.
Third, then seek action: take the initiative to undertake useful supplements and provide education suitable for children.
The New Deal is to standardize the industry order, not to close the off-campus training market. Off-campus training institutions should take the initiative to become a useful supplement to school education and provide services for students' interests in certain aspects, such as providing personalized resources such as sports, music, dance, art, Chinese studies, science and technology, and enriching students' off-campus life.
It is worth noting that although off-campus training is an enterprise-run education, its original intention should be consistent with public schools and become a useful supplement to socialist education. In addition, it is also very important to strengthen curriculum construction, pay attention to cultivating and expanding interests, give full play to technological advantages, and provide students with distinctive and differentiated education and training. At the same time, pay attention to moderate course training, so as not to cause excessive pressure on students and damage their physical and mental health.
To provide education suitable for children, we must dig deep into and embody the connotation of education. Through various forms of education and practical activities, we should shape students' correct world outlook, outlook on life and values, cultivate their good moral qualities such as honesty, self-confidence, optimism and progress, cultivate their abilities and qualities such as mutual respect, unity and cooperation, good communication and scientific innovation, tap their interests, talents and aspirations in children, provide appropriate educational content, and carry out targeted training.
Lang Pei believes that the external environment should be introspected, and then the future should be planned step by step, systematically and regularly. While strengthening long-term multi-dimensional follow-up evaluation and situation feedback, institutions should optimize educational content, deepen the linkage between home and school, unite educational consensus, and provide opportunities and platforms for students' healthy growth, release their potential and diversified development.
Langpei Group has newly launched the online course "Follow the trend and upgrade to win", which consists of two courses: "Teaching and Training Industry Upgrade Planning Class" and "Teaching and Training Industry Operation Management Full-dimensional Upgrade Practical Class" to help the transformation and upgrading of teaching and training institutions.