1, product positioning difference: Lego is an internationally renowned brand, and its product lines include Lego toys, Lego brainstorming and Lego games. Focus on creativity and education, and strive to provide high-quality children's toys and educational resources. Mailebao exists as a corresponding substitute product, which is mainly designed for more affordable market demand.

2. Product price difference: The original Lego toys are expensive, which reflects the value brought by their good reputation and recognition in the market. Mailebao is characterized by more affordable prices and less after-sales costs, providing consumers with better cost-effective choices.