I'm Chen Feng, an educator. I'm glad to meet you. According to your introduction and my personal understanding, I now answer the following questions for your reference: I mainly talk about my views on the operation of the education complex from the three elements of people, goods and fields:

First of all, human factors

1, customer orientation:

Operators need to fully investigate the audience of the complex, such as age distribution, consumption capacity, education and training status and needs. Doing a good portrait of users is the premise of everything;

2. External customer service:

Providing quality service to customers is the value of an enterprise, and education and training are typical service-oriented industries. How to take customers as the center and how to meet customers' needs by optimizing products and improving user experience are key issues for complex operators. With regard to the design of membership system, many institutions are gradually adopting membership system, but most of them only stay in contact information, pay attention to official WeChat account or simply provide class discounts. Through the establishment of the membership system, there is still a long way to go for members to really live, interact with members, and finally let members spend here with satisfaction.

3. Internal staff management

At this time, good employee relationship is the key to the healthy development of the company, because employees are a company's biggest asset, and their performance determines the company's development. Only by respecting every employee, treating employees as family members, mobilizing employees' enthusiasm through salary and welfare, platform development, corporate culture and other latitudes, and doing a good job in employee management, good things will naturally come.

Second, the commodity factor.

1. category champions, especially platforms or complexes that will introduce external resources, should strictly screen their qualifications, teaching faculty ability, word of mouth and other indicators when docking institutions, check for customers in advance, ensure the quality and uniqueness of products, and eliminate bad institutions;

2. Extreme supply chain, because the complex has a large volume and complete content, and its own flow has certain advantages, it can be integrated and operated in a unified way according to the characteristics of various institutions, which has great resource advantages compared with decentralized training, so it can be flexible in price strategy to ensure high quality and low price;

3, own brand, in the planning of the project combined with the introduction or incubation of own brand, to ensure the richness of products, to ensure a reasonable financial situation.

Third, the site factor.

The core of the field is accurate service and accurate experience.

1, shop-in-shop, also very suitable for complex. We can combine the consumption characteristics of students and parents of different ages, even grandparents, and open various forms of shops such as stationery, toys, playgrounds, books, eye care centers, theaters and so on. Maximize one-stop to meet customer needs and increase customer stickiness;

2. Good classes are not expensive. Make use of the rich format of the complex, launch value-added drainage courses from time to time, create topics and attract customers to visit. In addition, for products in different price ranges, we will form an organic combination of low-priced drainage products, mid-range mass products and high-end boutique products to improve profit margins;

3. Experience the advantages. At the same time, the educational complex can learn from the practice of camp education to give children diversified sports experiences. Especially in the mature American camp, there are dozens of sports, from track and field events to ball events to water events. Children can try all kinds of sports in the process of participating in the camp and let them know what they really like. At present, when parents apply for various quality training courses for their children, they can't clearly know the most suitable and favorite projects for their children, or they need to spend a lot of energy going back and forth to various institutions for continuous audition experience. The existence of the complex can solve the pain points of these parents, let children experience various courses in one stop, and also save the trouble of parents running around, thus forming a unique field.

After all, the complex is a relatively new model, which requires practitioners to constantly explore and explore a most suitable road to lead the education industry to a new journey.