? Suspected monopoly In the news released, the General Administration of Market Supervision did not give the specific behavior of Vipshop involving monopoly, but we can see some clues from the punishment issued by the General Administration of Market Supervision last year. On June 30, 2020, 65438+February 30, Vipshop was fined 500,000 yuan by the General Administration of Market Supervision for problems such as price increase, false promotion and induced transactions during the Double Eleven period. And after investigation, it is found that Vipshop does have unfair price behavior by using false or misleading price means to trick consumers or other operators into trading with it.
The most intuitive is the lowest price of the whole network. If the lowest price of the whole network is marked on the web page, but no supporting materials can be provided, it is a false and misleading price means, thus inducing consumers to make transactions. According to Article 8 of the Anti-Unfair Competition Law, business operators shall not make false or misleading commercial propaganda on the performance, function, quality, sales status and user evaluation of their products, so as to deceive and mislead consumers.
The impact of the incident First of all, the investigation of Vipshop will definitely have a certain impact on the stock price of Vipshop. You can refer to the situation that Alibaba's share price plummeted by more than 13% after being investigated on February 24 last year.
Secondly, this incident can also be said to indicate the development of the e-commerce industry. With the slowdown of online dividends, the number of e-commerce users has almost been circled, which means that the ceiling of the industry has appeared. If you want to make more profits, you must get food from other companies. In this case, in order to maintain the growth of performance, e-commerce companies. It is necessary to use some skills. Use? Choose between two? Big data killing, induced transactions, false propaganda and other means are all aimed at obtaining higher performance income under the existing number of users. In the past, the behavior of relying solely on the rapid growth of the number of users to bring about rapid growth in performance has encountered bottlenecks, so now we can only use other ways to improve the income level. Once the company uses the wrong means, it may break the law. For companies, priority must be given to the interests of the company rather than the interests of consumers. ?