Borrowing is not one-way, that is, you borrow the power of the other party, but at the same time the other party should be able to borrow your power. "Power" is the "value" you can provide to each other. Just like two farmers, one is good at cutting trees into piles and the other is good at sawing wood into boards. These two people can help each other to turn the wood on the farm into wood that can be sold for money.
Needless to say, "win-win" is really good if everyone is good! What needs to be added here is that "win-win" needs to be made clear, and "borrowing power" needs to be proved-even if you are only a small role compared with the other party, as long as you are under the banner of "win-win" and always focus on the keyword "win-win" in your conversation, the other party will face you squarely. At the same time, you need to prove what kind of "power" you can "lend" to each other. For example, Mother's Day is coming. You are the principal of a quality education institution, and the other party is the owner of a large medical beauty center. You can come up with data: "There are XXX students in our institution, and the annual card is RMB. Their mothers are all groups with high spending power, and I believe they are also your potential customers … "Maybe we can promote a good Mother's Day theme cooperation, such as the skin care package lottery called" the most beautiful mother "and so on.
Recently, the author heard a cross-industry cooperation case shared by a teacher, and achieved a win-win situation of 1+ 1 greater than 2. In order to attract more people, a hot pot restaurant chose the opposite tea shop, which also needs drainage: as long as you consume 2 cups of milk tea in the tea shop, you can go to the hot pot restaurant for free with the owner's signature receipt (the price is18); As long as you spend more than 188 yuan in a hot pot restaurant, you can get a cup of milk tea at the opposite tea shop for free with the receipt signed by your boss. At first glance, this kind of cooperation seems common, but in fact, the owner of the hot pot restaurant made an action, that is, he gave the cup of milk tea with the price of 13 yuan to the milk tea shop, and subsidized 10 yuan! This is a detail that I think the case is worth sharing: the hot pot restaurant did not ask the other party to exchange a cup of milk tea for a flow, but sympathized with the owner of milk tea and actively subsidized some money! This is the real "win-win"! You can savor this case carefully.