Whether it is website editing, operation planning or promotion marketing, it is necessary to learn and contact SEO, which is the basis for entering the network marketing industry. Personally, I have spent a lot of energy in this area before, but now, in my opinion, it is enough to learn the basic knowledge of SEO and get familiar with Baidu's optimization guide. It is not worth the loss to learn from typical cases and lose the ability of active marketing attack.

Baidu's SEO algorithm is constantly updated and changed mainly to recommend real and effective content to real users, and at the same time try to avoid cheating websites to master the rules. In most cases, users like websites like Baidu and other search engines.

Therefore, as a website operator, it is fundamental for the website content to meet the needs of users and enhance the browsing experience. SEO can only be done in accordance with the norms, and the input and output of playing some small means is actually extremely low.

Step 2 search for communications

The advertising slogan "You can tell by looking at Baidu" has been deeply rooted in people's hearts. Many primary users on the Internet are used to using Baidu, and there are classic products such as post bars and libraries that have emerged in recent years. Although IT practitioners despise its monopoly and hegemony, Baidu products are still the first choice if you want to promote products online quickly and directly. Many companies with online marketing channels mostly use Baidu products, but how to spend more money instead of not feeling or feeling bad is worth studying and constantly optimizing.

3. Precision marketing

Many users don't like online advertisements, because most of them are not what they want. Many online advertisements are simple and rude and have no desire to read. As an online marketer, the first purpose is to push their own brands and products to users in need through appropriate online channels. In this process, the lower the cost, the better, the more flexible the channel control, the more accurate the user control, and the less interference to irrelevant users. At the same time, high-quality advertising planning (copywriting design) is easier to impress users and enhance brand image.

4. Soft text marketing

Soft articles include media press releases, product evaluation, case stories, industry observation and comparison, etc. From the big concept, it is mainly to increase the exposure of brands and products, and at the same time, users with dynamic interest search for keywords exposed by soft articles, which will bring website visits. But the best effect of soft text is to promote the reprinting of other media and the forwarding and sharing of users. Generally, this kind of soft text can only be the topic content that the target user cares about. Only by giving real and valuable content to users' concerns can we arouse users' reading interest and value recognition, and at the same time, the implanted brand advertisements can be recognized and then forwarded and shared.

5. Self-media operation

Any company's marketing, if it can establish its own user fan circle and generate word-of-mouth interaction, will first acquire and actively master user resources, and at the same time, the proportion of paid channels in marketing costs will drop a lot, which is of great strategic significance for improving the cost performance and brand image of products. However, this strategy often requires a long construction period and a large initial investment cost, and requires the company's strategic resources and long-term support.