This textbook can be used as a teaching material for management majors in colleges and universities, and also as a reference book for civil servants and enterprise managers. The book consists of six chapters and twenty chapters, including management and management science, the development of management thought, the basic principles of management, management ethics and social responsibility, the basic methods of management, planning and planning work, etc.
This edition summarizes the teaching experience and readers' feedback of the first six editions, and records the development of management theory and practice of enterprises (especially those in China). The "moderation principle" is added as one of the basic principles of management, each case is updated, and the possible influence of the Internet on enterprise activities and their organizations is analyzed.
The textbook has been innovated in the following aspects:
1, set up graphic analysis of knowledge points.
2. Update business management practice cases.
3. Establish and manage the video and audio materials of famous artists.
4. Establish a database of teaching and examination.
5. Integrate the teaching AIDS and courseware supporting the original books into the learning system of "Management University Hall".