Dear fans:

I have been engaged in Internet operation for many years, but I haven't learned its essence. How should I choose a job that suits my career development? Today, this fan's question is very representative, and it is also a problem that operators who are new to the workplace often feel confused. Let's take a look at the answers to the classification ~

Questions from fans

I switched to operation five years ago, so far I have five years of experience in Internet operation and have worked in two Internet companies. The two companies that worked before were both P2P-related enterprises, and their job responsibilities were all responsible for community operations. The main job content is actually responsible for community content review and official content output, both of which rarely contact operational related data. The P2P industry has been declining for two years. The previous company was transformed into a pet business, and then a veterinarian was recruited, and the boss laid me off. Unemployed for more than half a year, I submitted a lot of resumes and interviewed a lot, but I didn't find a job. I had a preliminary exchange with a senior operator of a large factory. He pointed out that my basic theory of operation was too poor, and the work I had done before was not a real Internet operation.

At present, I am also older, 30 this year. I want to ask a few questions:

1. How to fill the shortcomings from the basic theory?

2. What basic operating positions can I start with when I look for another operation?

3. According to my previous two Internet working experiences, how should I write my resume?

Category solution

This problem involves career development and operational knowledge. In fact, the questions he asked are universal and many people have encountered similar problems to some extent. According to the description of the problems, we can divide them into the following questions:

First, how to choose a company and a boss to ensure a smoother career?

Second, how to make up for your own shortcomings in operation?

Third, what positions can I start from when I look for a job again?

Four, the first two Internet work experience, how to write a resume?

This answer may be longer today. Let me answer them one by one:

1

How to choose a company and a boss to ensure a smoother career?

A: This fan is now encountering a series of problems, which is actually the inevitable result of his original choice. I have never been optimistic about P2P and blockchain. Maybe the original intention was good at first, but it turned sour when it was done. I never believe that pies will fall from the sky. I also manage my own money. I have basked in my income in groups, friends and articles. In fact, I spent a lot of time, paid a bloody lesson, and paid a price before I made some achievements. Financial management is a very technical thing. So I have never played P2P, nor Bitcoin, nor will I participate.

How to choose a company and a boss?

1) First of all, it depends on the forward-looking nature of the industry.

It's important to choose an industry with the trend, national support, innovation and cutting-edge productivity. It is not necessarily a very popular industry at present, but an industry that you have carefully studied the industry prospects and may have an outbreak in the next 3-5 years (it is estimated that it will not wait too long, such as the robot industry). Because it is like a stock, you didn't study it carefully when you saw the fire, so you may have bought it at the top of the mountain, and it is not impossible to buy it at the highest point in history. Since then, it has fallen all the way. Well, you worked hard and did well, and finally your competitiveness in the market depreciated.

P2P and blockchain have problems in product genes and gameplay, because there are too many factors that are subject to people. Anyway, I have never been optimistic.

2) Secondly, look at the company's profit model and management model.

Does the company have a stable profit model, and is the management model and concept standardized? If a company tells you that it will be five years before we can make a profit, then don't go to such a company. To put it bluntly, the boss didn't think clearly himself. If he had thought it over, he wouldn't have said so. The management mechanism should be compliant. If a company wants to be big, it will definitely refer to the standards of some good companies and big companies and gradually surpass them. At least it recognizes this. If you always want to squeeze employees and users in your bones, then this kind of company is doomed to go far. This is something in your bones, which will determine the future.

3) Then look at the boss's vision, personality and success stories.

The boss is the helmsman of the company. If the boss has a problem, the company can't go far. Without a broad pattern, it is hard to say that we make money all day for the sake of making money, instead of focusing on the industry, users, the country and providing value to users and customers. Many bosses don't really have any ambitions, and they can chat with each other when chatting. Never follow a boss with a bad personality, a bad record or a criminal record. A leopard cannot change his spots.

If a person can succeed, he has already succeeded, at least he has done some successful works and cases before. If a boss has never done a brilliant thing at the age of 40, if I expect to succeed in a company at the age of 40, I don't believe it. Awesome people, in fact, people have long been awesome.

Just look at the boss's resume. Now many platforms can be found. You can probably know the basic situation and level of this person by drilling a hole.

4) Look at the personal ability and inclusiveness of your direct leader.

If you have to find a leader who can teach you business skills, it is hard to say. My former leader never taught me much business skills. If you meet a business expert, congratulations, you have met Bao. You should hold on to him and try your best to learn from him. Know how to cherish. If he is a management leader, let's see if he can give you enough room for development, give you the opportunity to display, give you control over the direction, and know how to give full play to your strengths.

5) finally, look at the money and treatment.

In fact, there are all the first four points, and money is a matter of course. Even if your salary is low now, stick to it and the market will give you a fair statement sooner or later.

After reading your description, you can see that you don't have 1, 2, 3, 4 points. To put it bluntly, you chose the wrong company.

2

How to make up for your own shortcomings in operation?

A: The core of community operation is user operation, content operation and activity operation. In fact, the core is user operation. Neither community content review nor official content output is the core of community operation, let alone the essence. Audit belongs to content security. The main direction of community content is ugc and pgc, and the output direction of official content is obviously wrong. With all due respect, your former leader knew nothing about this community.

However, I think you have been doing this job for five years, so since you are in this environment, you still have a cognitive basis for users and content, but you just can't do it.

Many people ask me, which module should I start with?

In fact, no matter where you start your first operation, if you want to be a master, you must understand every module sooner or later. Secondly, it depends on your offer, not where you want to go, but what work the company arranges for you.

How to make up for their own shortcomings, according to their actual situation, ideally?

1) It is recommended to go to an Internet company (not a traditional enterprise) with at least a certain reputation, and start with user operation. We always solve the problems of users and businesses, so to some extent, user operation is the basis of all operations. If you can go to a good company and learn the essence of this piece, your future career development will be smoother.

2) Take time to make up lessons while working. On the one hand, you should read systematic and professional articles of other modules, such as event operation, new media operation, community operation and content operation. You'd better take notes. In addition, you'd better take some courses and learn the methodology of professional teachers, but you should find the right teacher.

3) In the process of work, if you have the opportunity to practice other modules, don't miss these opportunities. I have always believed that opportunities are created by myself. If all your work is assigned by the leader, you can skip it when you finish it. If you don't distribute it, you will never grow up. A lot of work needs you to take the initiative to undertake, advocate and expand. In my years of work, my career has been determined, but the specific content of my work has always been arranged by myself, and what method I should use is something I have to think about and solve.

4) Go to the gangster circle, get together with people in the operation circle on weekends and listen to the sharing of big coffee. Running this position, in fact, experience and practice are more important than anything else. No matter how strong the theory is, no matter how beautiful the thought is, it is equal to 0. It is absolutely impossible to build a car behind closed doors. Learn more about other people's strengths and how they do it.

three

What positions can I start from when I look for a job again?

A: Based on your situation and the overall situation of the operating industry this year, I think you can choose two directions:

1, one is user operation.

You can go to some well-done community platforms, such as tiger pounce, keep, snowball, pulse, little red book and so on. Or you can go to short video platforms such as Tik Tok and Aauto faster, and they will adapt to it relatively quickly. Essentially, their underlying logic is similar.

2. One is content operation.

You can consider platforms such as headlines. In fact, there are many such platforms, such as Netease, Baijiahao, and a little information. In addition, e-commerce platforms such as Taobao and JD.COM also have content modules. You can also consider them.

It is not recommended to consider the direction of new media. These two years are not very popular. Community operation, e-commerce operation, SAAS, tool product operation, etc. None of these are suitable for you.

four

How to write a resume with two Internet working experiences?

A: To be honest, the experience of P2P makes you deduct points, which is one of the reasons why it is difficult for you to find a job.

But you can't fake your resume, so how do you write it?

1. Find a standard, concise and beautiful template.

I don't mean to make a fancy resume, but what is concise: word format (never use jpg or pdf), photos, personal introduction, work experience, project experience, personal evaluation, including these subject information. Let the interviewer be clear at a glance and highlight the key points. No matter anyone's resume, even if you are the CEO's resume, 4 pages of A4 paper is the limit, and 2 pages for ordinary people is enough.

2. Work highlights

You can summarize the highlights of your three experiences. I don't believe you can't write it. What are the highlights? It means that a project in your work is completed beyond the people around you, and can be supported by data or other results, such as an activity, how many people participated, how the company and market evaluated, and how much growth it brought to the company's performance, such as a project, how the overall data is, what problems were solved, and so on.

This is the part of the resume that is easy to attract the interviewer.

The most taboo is to list the work content of the operation work (needless to list, business interviewers know, unless unprofessional). When I interviewed, this resume was basically through. To put it bluntly, it is to make your own work into three meals a day and a running account. No results, no innovation, no ideas. Then where is your so-called ability?

3. Your understanding of community work.

In order to make up for the defects in your resume, I think since you have been a community for many years, you can sum up your understanding of how to do a good job in a community and write it down in a few points, which can prove your depth of thinking. This is a compensation project.

4. Project experience

If you have led a project before, you can write it down and remember to add the results of the project. If there are figures, the company's evaluation is the best. It would be better this way.

5. Honors won

This is also a plus item. If you have won any awards in past companies or magazines, activities, etc. , you can also add. This is also part of improving the quality of your resume.

6. Summary of resources

Merchants, users, kol, channels, etc. What you have accumulated in your past work, summarize these resources and describe them clearly. This will also add points to your resume. Because resources are value.

Category, CEO of Zhi Zhi Micro-course, author of the best-selling "Operation Notes", former ant financial service operation expert, and director of cat flapping operation. Com, director of cool music products, director of 360 mobile phone fan operations. The top community operation expert in China is also the earliest new media worker in China. At present, the online education platform "Zhi Zhi Micro-course"&; Since the media "class has something to say" CEO.