According to Russian media reports, previously, the press office of Russian Digital TV Media Group Company said on March 15 that it had sold the broadcasting rights of 10 Russian cartoons to several large online video platforms in China, and the total monthly viewing volume of these platforms exceeded 10 billion.
Russian cartoon "Bear"
Dmitri Mednikov, Chairman of the Board of Directors of Digital TV Company, pointed out: "We have been preparing for two years to enter this market under our own brand, and have adapted and translated it for the audience in China. Cooperation with a large domestic video platform is the highest evaluation of our work. It has become a historic event in the Russian animation industry to sell the largest batch of Russian animation dramas to online cinemas with billions of views in China. "
Anna Ji Mohovics said: "The main audience of cartoons is children aged 3 to 8. There are cartoons that provide knowledge and cartoons that are used for education. Children all over the world can understand animation language. We are not far from each other, and animation is a common language. "
She pointed out that, on the whole, China audiences are familiar with Russian culture, especially Russian classical literature.
According to the report, in addition, the quality of Russian cartoons has also been highly praised by experts in China.
Anna Ji Mohovics pointed out that, unlike other foreign markets, Russian cultural characteristics, especially those Russian proper nouns, were preserved when comics were translated into Chinese. She said: "We have basically not changed. When translating into other languages, we can find some similarities in one way or another, such as when translating proper nouns. But translated into Chinese, this is wrong. "