Since it is an operation, I will put aside everything that has nothing to do with operation, not talk about back-end support, and only talk about business operation.
The whole operation structure can be divided into five points, as shown in the following figure:
We can see that the whole operation structure is divided into five key points, namely: operation (equivalent to the brain of the whole structure), market (the main job is to publicize and promote the brand, and at the same time, it is also responsible for the necessary research work on the market), region (the main enrollment and class places, but also feedback the customer's class situation, so that operators can better improve their products) and manpower (mainly recruiting and retaining relevant personnel).
Next, I will simply say one by one.
run quickly
The main core work of operation is management and products. They are:
Performance management: decomposition and completion of performance budget.
Salary management: the design and formulation of salary for each position.
Capacity management: managing the capacity of teachers and classrooms as a whole.
Shift management: design, plan and implement the whole shift change operation.
Courses: Design and R&D courses.
Service: design and do a good job in teaching service.
Set Class: Set Class. (You can also set up classes in educational affairs)
Preferential treatment: calculation and formulation of preferential treatment scheme.
region
Area, is the place where the first-line operations, the key core work includes:
Areas have two main functions.
On the one hand, the region should be responsible for the sales of the whole product, and at the same time, it should organize classes and do a good job of continuing classes.
On the other hand, the area should be responsible for monitoring products and handling complaints.
market
The core work of the market is research and publicity. The following is the specific split of publicity.
The basic logic of marketing is to tell your target customers what you are doing. Different means can be used for combination. I have said this many times in the previous Wukong Q&A, so I won't repeat it.
human resources
The manpower here is a little different from what is often said, mainly aiming at the manpower support work under the operating structure. Specifically including:
education administration
Finally, the educational administration is not the campus service educational administration that we often say, but the educational administration supported by the headquarters. Its main tasks are:
The above is the sharing that this question brings to everyone.
Pay attention to me and share the operation and management experience of teaching and training institutions every day.