The annual "double 1 1" promotion is coming again. Facing the "carnival" of consumers and the "big test" of marketers, how should brands prepare for the inspiration marketing of Little Red Book? As the "front stop of double 1 1 consumption decision", users tend to buy in Xiaohongshu "sober buy buy", and the must-buy list, shopping strategy and bonus hunter strategy become the most concerned contents of Xiaohongshu users during double 1 1. At the same time, the popularity of Xiaohongshu under the double 1 1 node is showing a high growth trend year by year. * During the period of 2021double 1 1, the reading volume of notes in Xiaohong Bookstore reached 4 1 100 million, and the search volume increased by 97% year-on-year. The search volume represented by fashion, beauty, maternal and child, education, pets and fashion categories has increased substantially, and gradually covered the whole industry. Through the analysis of the heat trend in the station, the storage period of Xiaohongshu under the whole double 1 1 node is also gradually lengthened, from 10 to the middle of 1 10, with the first wave of pre-sale in the middle of 10 respectively. Among them, the first wave of pre-sale in the middle of 10 is the peak of traffic, so planting grass in front of the brand is very important for the transformation under the node. In order to help the product win the battle, Xiaohongshu Inspiration Marketing specially prepared 9 live broadcasts in 3 days for everyone. This paper mainly introduces the refined operation strategy, marketing IP release, new functions and combination strategy of commercial products and double 1 1 support policies of five key industries. Click on the long picture below to view the full agenda and make an appointment quickly! Xiaohongshu Business Daily will be broadcast live on September 27th 10:00, and the special video number of catering industry will be reserved.