The so-called blue ocean strategy is compared with the red sea strategy. Red Sea strategy refers to the fierce competition in the traditional market space where the demand of enterprises grows slowly or even shrinks. The blue ocean represents an unknown market space, which does not exist today. The blue ocean strategy emphasizes endogenous growth and long-term interests. Therefore, Ningde Experimental School has chosen a high-quality, differentiated way to run a school, and promoted the brand's sustainable development with quality education. The school has set up an international elite department to implement elite education and build a quality education brand. In order to promote the implementation of the "Blue Ocean Strategy", the school put forward the "53 1" development plan, that is, the development plan of building the school's first-class brand in three stages within five years. 20 14 realize the deep integration of basic education, elite education and international education, and be the only one in eastern Fujian; 20 15-20 16 is well-known in the province in terms of features, model construction, concept refinement, teaching quality and personnel training. 20 17-20 18 has reached the level of domestic first-class schools in diversified teaching, multi-field research, multi-achievement acquisition and multi-happiness index.