1. Cultivate a healthy consumption view: College students are in a critical period of forming their own consumption view. Through the development of consumption education, we can help them to establish a correct consumption concept, understand the basic consumption principles and values, and avoid excessive consumption, comparison consumption and other bad phenomena.

2. Improve financial and business education: Consumer education covers financial management, budget, savings and other aspects, which helps to improve college students' financial management ability. By learning the knowledge of consumption education, college students can better plan their own income and expenditure and cultivate good financial habits.

3. Help to establish correct values: Consumer education helps college students to form a healthy consumer psychology and cultivate their rational and responsible consumption attitude. This will help them better balance material consumption and spiritual consumption, and pursue a higher level of happiness in their future lives.

4. Improve consumer safety awareness: Consumer education involves consumer safety knowledge, such as how to identify false advertisements and prevent online fraud. By learning the knowledge of consumer safety, college students can improve their awareness of consumer safety and avoid being cheated.

5. Cultivate social responsibility: Consumer education not only pays attention to personal consumption, but also involves social responsibility and sustainable development. By studying consumption education, college students can better understand the impact of their consumption behavior on the environment, society and others, thus cultivating their sense of social responsibility.

6. Improve college students' consumption literacy: Consumer education helps to improve college students' consumption literacy and make them make wise decisions in shopping, leisure and other consumption scenarios. This will help them to better cope with various consumption challenges in their future work and life.

In a word, developing college students' consumption education is helpful to cultivate college students' healthy consumption concept, financial and business education, improve their awareness of consumption safety, and cultivate their sense of social responsibility and consumption literacy. This is of great significance to the personal growth and social development of college students.