We are engaged in ideological and political work at school, and we have some basic experience in these ten years. I think to do a good job in ideological and political work or communication can be summarized in three sentences: first, know what others want; Second, know what you have; Third, know how to give things.

The first is to know what students want. Nowadays, students, whether born after 1995 or after 00, have grown up with the network age, and have new requirements for immediacy, interactivity and communication. Only by understanding the needs of young people can we provide what they want, so we must understand the characteristics and characteristics of this group.

Second, know what you have. We also said that if you want to give others a bowl of water, you should have at least one bucket of water yourself. This is common for learning. Therefore, for our ideological and political workers, we should constantly strengthen our self-cultivation, constantly recharge our studies, and make some efforts ourselves, whether it is theoretical cultivation or practical summary.

Third, know how to give things. As we all know, just like falling in love, you give something to your sweetheart in the wrong way. If you force it on her (him) or throw it at her (him), you may not accept it or be happy. Therefore, a good ideological education process is just like falling in love. Only by exchanging heart for heart and providing it to each other in the best way and the best way of discourse transformation can we produce better communication effects.