Specifically, from August 8 to September 25, individual users who passed Alipay's "College Student Verification" process bought Macs or iPad Pro in the official flagship store of Tmall Apple Store. With a pair of Beats Solo3 wireless headphones (2288 yuan), Powerbeats3 by Dr. Derry's wireless in-ear headphones (1488 yuan) or BeatsX in-ear headphones (1 188 yuan), the usage of Beats headphones can be reduced.
As the only online store opened by Apple outside of official website, the official flagship store of Tmall Apple Store is called "Apple's Second official website" by China Apple Powder, where Apple Powder can not only enjoy the new product launch and educational benefits consistent with official website, but also enjoy the convenient service of Tmall style.
In the official flagship store of Tmall Apple Store, due to the access to Alipay academic certification system, college students can directly enjoy preferential prices as long as they use Alipay to complete their academic certification at the time of purchase. In official website, Apple needs to send students' ID cards and other related materials to Apple's official email address, and it will wait for review within 1-3 working days.
The official flagship store of Tmall Apple Store and Apple official website are both officially operated by Apple, which are important windows for Apple to display its brand image, interact with fans and launch new products. Up to now, new products such as iPhone 6S, iPhone SE, iPhone7, iPad have all chosen Tmall to launch globally.
With the help of Tmall, Apple has also made remarkable achievements in the China market. From June 1 to June 3, Apple ranked first in the Tmall 6 18 mobile phone sales amount list, and also won the first, second and third place in the Tmall mobile phone sales amount list of more than 3,000 yuan.
It is reported that Apple's next-generation products will be released in early September. At present, "iPhone8" and "iphone7s" have occupied the hot search words in the category of Tmall mobile phones, and become the new machines that consumers are most looking forward to in the near future. According to the usual practice, a new generation of Apple products will be launched simultaneously in Tmall Global, and the reporter will continue to pay attention to the official flagship store of Tmall Apple Store.